Azafran – Women’s Day Special Campaign

· Case Study

The Challenge

Azafran is a leading organic skin care brand. Since their target audience is women, we ran a Women’s Day Special Campaign for them. The idea was to relate the brand and its products to the multi-faceted women who take care of their family just like the products take care of their skin.

The Innovation

We came up with a concept for the Facebook campaign that appreciates women and their contribution in our lives. Azafran’s products were personified so that they could speak to the various women in our life – Mother, Wife, Sister and Friend. Concept: If Products Could Speak We also wrote a special blog on ‘Gift your skin some organic love this Valentine’s Day’ for their customers

Execution

The posts talked about all the roles that women play in our lives and highlighted their importance. If a woman takes care of the family, she deserves to be taken care of, and skin care is one of those elements. People were asked to tag five women in the comment section with a reason and winners were gifted Azafran gift hampers.

The Outcome

The campaign and the contest gathered attention and increased engagement on their Facebook page.

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Written by cctin ·

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