bSafal’s Glade One – Commercial film

· Case Study

The Challenge

bSafal, a real estate giant in Ahmedabad, has many prestigious schemes to their credit. Their new project, Glade One, is all about premium experiences. Ultra-luxury and elite housing was born with Glade One and they wanted to present it likewise.

The Innovation

Many people talk about ‘Weekend Homes’ in the video format, showcasing features and closeness to nature. But we thought about giving it a different feel altogether. We decided to put forth a ‘dreamy’ set up with ‘haunting’ music that re-defines premium experiences. It had to go a level beyond what we always think about luxury. Concept: Re-defining premium experiences.

Execution

The video talks about a dream and describes it with such beauty that everyone who watches the film will fall in love with the idea of experiencing luxury at its very best.

The Outcome

Climax

The client loved the film and the media releasing agency told us this is one of the best ads they have seen in the multiplex arena. And the best thing that a project can do for you is get you new business, this video did that for us.

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Written by cctin ·

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