Case Study

IAMICON AV

· Case Study

The Challenge

There were two major challenges- One, to make a film that covered the journey of The Medicine Man Of India, and secondly, to make a film that doesn’t seem like just another documentary.

The Innovation

We decided to bring alive the legacy of Shri Indravadan Ambalal Modi through sand art. A significant part of the film is made through sand art along with employee shots.

Execution

With a carefully planned shoot that incorporated both sand art, and employee shots, the film turned out to be a visual spectacle that reflected exactly what the client wanted to portray.

The Outcome

NutriMixology

· Case Study

The Challenge

The challenge was an unusual one- we wanted to make a film that is quirky, will catch up on the current trend, has eye-pleasing visuals- all this while we explain our TG the damage their hair goes through because of excessive treatment in salon. We wanted to ask them to reverse the hair damage by using NutriMixology.

The Positioning

The spa and hair therapy market is crowded with giants like Lo Real and Wella capturing mindspaces and salon spaces alike. Stylists are loyal to their brands AND to their customers. The need of the hour was a very niche positioning of this ground-breaking treatment in the minds of the stylists. Add to it the fact that Nutrimixology is 3 levels ultra-customized, so the procedures are lengthy and complex; and the normal problem solution approach fails because it solves not one, but every problem of every hair/scalp type.

The Innovation

For the product launch video for NutriMixology, we refused to go regular. We decided to write the script in the form of slam poetry- in a half and half format. For the voice over we tried homemade cookies- three beautiful narrators picked from our team itself. If script was our hero, editing was the show-stealer. The result was a quick film that acts as a sales aid to their reps visiting hair salon chains. It completely gets the stylists’ and the end customers’ buy-in because of the very relatable and contemporary approach.

Execution

The script is where we challenged the odds and editing was another mountain we conquered. More than 400 images, a million edit effects and 3 sleepless nights later; we had one masterpiece of a film.

The Outcome

Saffron Lifestyle – Confessions of a Shopaholic

· Case Study

The Challenge

To create an engaging online & offline campaign for Saffron Lifestyle Traders Pvt. Ltd. With over 17 years in the retail segment Saffron Lifestyle has franchisee of brands like UCB, Nike, Levis, Tommy Hilfiger to name a few. The objective of this campaign was to promote the retail stores on the digital platform.

The Innovation

Let the customers confess their love for shopping and a chance to win branded merchandise.

Execution

During the on ground activity there was an interaction with the shoppers in the stores asking them to confess their love for shopping. The props were designed in such a way that people would love clicking pictures with it.

The Outcome

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Saffron Diary

· Case Study

The Challenge

How long did the free diary with the company’s logo you got on your first day, really last? And how creative can a simple notepad be? Well, our long standing client Saffron Lifestyle believes creativity is boundless (after all, they’re in fashion!) and hence commissioned us to create a fashionable, chic, ducational, and LONG LASTING, easy-to-use diary cum notepad for their team.

The Innovation

Unlike the traditional approach of giving a designer cover page, and an empty diary, the cover page of this masterpiece turned out to be the last and the easiest thing we worked for. The idea was to give the Saffronites a taste of Paris and the haute couture industry as they unfurl the pages sitting in Ahmedabad. We inserted an interest page after an interval of 30 blank notepads talking about Chanel No. 5; Marilyn Monroe’s sassy quotes; Vogue magazine iconic covers; origin of denims and a whole lot of glitz and glamor. The CEO was thoughtful enough to ask us to insert some games and intellectual puzzles so that when his employees carry this diary on their offshore travels, they can employ their time creatively during boring conferences and never-ending flights!!! We also custom created fashion crosswords, match logos and tiny puzzles with answers written upside down, to add that element of playfulness that so endeared the comic books of our childhood!

The Outcome

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PN India Asks

· Case Study

The Challenge

The questions asked in the Upper House by the politicians can be difficult to understand for the layman. Moreover, the answers provided by the corresponding Ministries are usually filled with graphs, data and annexures running into several pages. It becomes essential to edit the information and present it in a short and interesting manner. The challenge is to simplify and explain at the same time.

The Innovation

Politicians usually post about their achievements and not much about their methodology. We thought of using Facebook to engage the followers of Parimal Nathwani ( Rajya Sabha MP from Jharkhand) and make them aware about the issues raised by him that would correctly represent his pro-activeness as a member of the Upper House. Political data can quickly become uninteresting on a public platform and hence we had to find a way to present it in a lucid manner that can be understood in a jiffy. A clean layout and appropriate image selection were adopted to give visual cues with optimal use of text. The comments and interaction on the page were engaged upon to explain to the followers the finer nuances of the working of the house. This helped change the impression that the parliament seldom does constructive work.

The Outcome

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HOF #SofaMoments

· Case Study

The Challenge

HOF a brand that has always been popular for their range of chairs, was launching a new product category — Premium Sofas. They wanted to created a buzz about the same on Facebook.

The Innovation

To run a contest that motivates people to participate in it by sharing their pictures and tagging their friends and relatives. Contest thought– Share a picture of your fondest memories with a sofa and tag the person you shared the moment with.

Execution

We coined #SofaMoments and asked people to tag the people they could relate the posts with.

The Outcome

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Sitting Culture – Print Campaign

· Case Study

The Challenge

To give the city a wake-up jolt and make Ahmedabad ergonomics-conscious. There are a million furniture brands out there. We needed to break through the clutter.

The Innovation

We have a working culture wherein we sit for tong hours and have serious back related issues. No competitor in the industry selling office chairs had ever utilized this concept and hence we identified the gap and created the print ads. Sitting Culture- the name itself is very relatable to the urban Lifestyle. Ours is a sitting culture- a culture where we sit for more hours a day than we sleep. What more befitting a name for an ergonomics chair brand. The entire brand communication was designed with a knowledge sharing approach or lifestyle ailment like back pain and spine care, posture correction. The print ads highlighted through clever use of negative space- what a lack of an ergonomically designed chair can do to your back.

The Outcome

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Infinium Solutions

· Case Study

The Challenge

This project was nothing short of working for a Disney Film. The client, Infinium Solutionz, is primarily involved in providing varied Enterprise Solutions for different domains based on Global Positioning System (GPS), Radio Frequency Identification (RFID) and Geographical Information System (GIS) Technology. They cialis avant rapport commissioned us to create animated 3D landscapes to showcase their technology live in action in their client sectors like mining; healthcare; ports; logistics etc.

The Innovation

Team CC “interviewed” the client and based on their verbal description and few photographs, created virtual landscapes; intricately detailed, with the animations depicting application of Infinium’s technology at various stages. The next challenge was to integrate all of this into a functional, fast loading, aesthetically pleasing website! We sectioned it industry-wise, and in total created 11 detailed 3Ds over a period of 3 months! These were then integrated with JQuery and optimized for minimum load speed. What’s more, the site is also mobile friendly, where we used mini- versions of the detailed rich media. Each technology solution also comprises magnified detail of the exact point where the technology applies- hence the intricate detailing of the whole landscape!

Execution & Tech specs

Address – http://infiniumsolutionz.com/ Platform – WordPress Language – JavaScript,  HTML5 & css3 Responsiveness – 3D animation visible up to iPad screen sizes Alexa Rating – Global Rank – 11,812,008 India- N/A Page Speed Score – 97% Page Load Time – 7.1s Total Page Size – 2.54MB Client Sector – IT Embedded systems Google Analytics – Implemented

The Outcome

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bSafal Corporate Website

· Case Study

The Challenge

bSafal is a 3 decade old, extremely distinguished real estate giant of the city. They have redefined the skyline of Ahmedabad and wanted team CC to make them a website befitting their contemporary outlook, their aesthetically beautiful projects which are also extremely high on practicality of use.

The Innovation

Subtlety and Meticulous Organization of Heavy Data These are the two criteria which make the bSafal corporate site stand out from the rest. Apart from these, there are other details that make this site a marvel: The layout: Spacious, albeit chaotic, unpredictable; one that defies all norms and limits, but is aesthetically beautiful and gives the reader a lot of freedom to pause at a section they love and explore more. The content and copy: Subtle; driven around the brand philosophy of letting work speak for itself Images: Real photos; no fake/stock images anywhere. Minimalistic menus: Less is more. The site is layered and layered again to hold more than 50 pages of content Microsite type layout for each project: So that the client does not have to go for a new website every time a new building is launched. Each project page has all the details that one would require, replete from floor plans to brochures and print ads to Google maps and interlinked enquiries for site visits LSPs: Regular updation of construction progress pictures of each and every ongoing project to maintain complete transparency with home buyers Icon based communication: Less is more. All of the brands’ USPs at one place; presented in an easily understandable manner. Milestones Section: Shade card based concept to highlight the fascinating journey of the brand Legacy of Ahmedabad section: A story of the historic city told via rare photos from the pre-independence era; digitized and presented to the public.

Execution & Tech specs

Address – www.bsafal.com SEO Optimized – Yes Platform – WordPress Language – JavaScript,  HTML5 & css3, PHP Responsiveness – Full responsive checked for mobile, tab and other devices Browser Compatibility – Chrome, Mozilla, Internet, Explorer and Safari browsers Alexa Rating – Global rank 1,137,250 India 171,506 Page Speed Score – 85% Page Load Time – 6.0s Total Page Size – 5.67MB Client Sector – Real Estate Developer Google Analytics – Implemented

Key SEO Achievements

  • Traffic on website is growing @10%/month, which will bring 10000 visitors on the website in the next 4 months.
  • 7 Keywords are ranking in the top three positions and 23 keywords in the top 10 position of Google search
  • We are on the first page of Google search, whenever a user search keywords like “real estate developers” , “ developers in Ahmedabad” , “buy office in Ahmedabad” , “business park”.

The Outcome

Adani SEZ – Infographic film

· Case Study

The Challenge

There were two major challenges for us –One was to create a film for an integrated infrastructure setup with a lot of technical details in a simple understandable manner. And second since the setup wasn’t built yet, we could not shoot.

The Innovation

To highlight all the features, the film was made with creative info graphics. The idea was to keep it as simplistic as possible, so that everyone could understand the benefits of the project. The entire film runs like an ecosystem encompassing all the answers to the questions anyone would ask.

Execution

Attention to detail was our mantra to execute the film that had so many details to be communicated. Customized implementation of every piece of information made the film look very user-friendly. It had to be in a logical flow and up to the mark of the brand Adani.

The Outcome

The client appreciated the film and was very proud to present it at Vibrant Gujarat – the Global Investors Summit.

Amdavad celebrate foodies' day out

· Case Study

The Challenge

Toritos was nearing its first anniversary and wanted to commemorate the occasion with a city-wide campaign. A celebration that is different from the traditional birthday bash and also does not die down as the day passes.

The Innovation

Why limit the celebration to the restaurant and its diners on 4th June? Why not involve the whole city? After all, Amdavad is a city of Foodies- We Amdavadis live to eat. So we launched the Foodies’ Day Out Campaign, at first with a teaser run on fb, then with eminent city celebrity video bytes and finally, some Food-Fun involving on ground activities.

Concept

We are Amdavadis. We are all foodies. Should Amdavad have its own Foodies’ Day? Why, certainly! So Amdavad celebrated its very own Foodies’ Day Out on 4th June- Toritos’ gift to the city on its first anniversary.

The Outcome

Overwhelming! Astonishing! Unbelievable! People not only welcomed the idea of Amdavad having its own Foodies’ Day but also shared their Favorite Food memories. Lots of Foodies turned up at the restaurant and were pleasantly surprised when they got perks and discounts while treating their Foodie buddies.

Climax

The event found mention in the Press and Radio and TV and was so enthusiastically embraced by the city that a press conference had to be held and the celebrations had to be continued for a week.

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Azafran – Women’s Day Special Campaign

· Case Study

The Challenge

Azafran is a leading organic skin care brand. Since their target audience is women, we ran a Women’s Day Special Campaign for them. The idea was to relate the brand and its products to the multi-faceted women who take care of their family just like the products take care of their skin.

The Innovation

We came up with a concept for the Facebook campaign that appreciates women and their contribution in our lives. Azafran’s products were personified so that they could speak to the various women in our life – Mother, Wife, Sister and Friend. Concept: If Products Could Speak We also wrote a special blog on ‘Gift your skin some organic love this Valentine’s Day’ for their customers

Execution

The posts talked about all the roles that women play in our lives and highlighted their importance. If a woman takes care of the family, she deserves to be taken care of, and skin care is one of those elements. People were asked to tag five women in the comment section with a reason and winners were gifted Azafran gift hampers.

The Outcome

The campaign and the contest gathered attention and increased engagement on their Facebook page.

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bSafal’s Glade One – Commercial film

· Case Study

The Challenge

bSafal, a real estate giant in Ahmedabad, has many prestigious schemes to their credit. Their new project, Glade One, is all about premium experiences. Ultra-luxury and elite housing was born with Glade One and they wanted to present it likewise.

The Innovation

Many people talk about ‘Weekend Homes’ in the video format, showcasing features and closeness to nature. But we thought about giving it a different feel altogether. We decided to put forth a ‘dreamy’ set up with ‘haunting’ music that re-defines premium experiences. It had to go a level beyond what we always think about luxury. Concept: Re-defining premium experiences.

Execution

The video talks about a dream and describes it with such beauty that everyone who watches the film will fall in love with the idea of experiencing luxury at its very best.

The Outcome

Climax

The client loved the film and the media releasing agency told us this is one of the best ads they have seen in the multiplex arena. And the best thing that a project can do for you is get you new business, this video did that for us.

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Colgate – Environment Design

· Case Study

The Challenge

Colgate was coming up with its first plant in Gujarat at Sanand. To inaugurate the new plant, the President of the company was to come from USA. They approached us to design wall graphics for the plant based on the trajectory of the visit.

The Innovation

We designed graphics based on the story of the new plant, right from the first brick being laid for construction to the Bhoomi Poojan and execution. It also depicted the first batch produced and dispatched from the factory. The last frame was left blank to accommodate the person who is to visit the factory. Concept: Narrating the story of the Sanand plant. The toothbrush wall graphic was designed with shape typography and the entire concept connected to the international ethos of the brand.

Execution

The richly colored graphic was in sync with the brand’s look and feel. Colgate’s cooling crystals and the ‘gel bhi paste bhi’ elements were incorporate in the graphic design. The Colgate promise of freshness, authenticity and loyalty reflected in the only bright spot of the factory, considering that the rest of the factory is purely white.

The Outcome

We also assisted them with the printing of the wall graphics. The graphic will remain as a memory of the creation of a new factory and its journey will be etched in the heart of all the employees of Colgate.

Climax

The client liked the concept and design so much that they ended up awarding the next project to us.

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Dashworks Product Video

· Case Study

The Challenge

Headquartered in London, Juriba is a global developer of business intelligence solutionsand a desktop transformation expert. Juriba came up with Dashworks- a project management software tool that assists large businesses in migration from Windows XP to Windows7. Now the product, like all multi-benefit software, was complex in nature. It was difficult to explain it in a quick and easy to understand format to potential customers- stakeholders, CIOs and IT heads of large businesses.

The Innovation

We thought of trying out this new storyline and stylization to solve the problem and we did- We lent a new feel to the video with Stop Motion style. What it did was to convert the lengthy and complex explanation into a fun-to-watch step-by-step process that is effortless to grasp. Concept: Meet Stephanie, the stressed out IT project manager! We created this toonish character called Stephanie with which the target audience could easily relate to. The buy-in was tremendous- the audience trusted the brand which understood their day-to-day problems so very well. What would otherwise take a ton of time got conveyed in 2 minutes.

The Outcome

The video elicited a great response from the clients who saw it. It eased the task of Juriba’s sales force to a large extent. It proved to be a great sales tool- used through their website, social media and personal meetings.

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Empresaria Conference Film

· Case Study

The Challenge

For their annual conference in Rio De Janeiro, Brazil, they wanted an opening film representing the ethos of the company. Representatives from 18 countries were to attend the conference.

The Innovation

We decided to travel the world with the sun touching each country on the way. Empresaria has offices in 18 countries and hence we wanted to incorporate each country’s characteristics, famous monuments and culture. Concept: Global reach/Local focus.

Execution

The film starts with the sunrise in Japan and then travels across the globe. Each country is described with a word that also is a value that describes Empresaria. Awaken in Japan, Rise and Shine in Philippines, Wonder in Hongkong, Take the Plunge in Australia, Grab Opportunites in Singapore, Nuture Talent in Malaysia, Carve a Niche in Thailand, Involve and Indulge in Indonesia, Build in China, Bond in India, Impress in Dubai, Seek Recognition in Estonia, Grow in Finland, Inspire in Slovakia, Amaze in Czech Republic, Tell a Story in Austria, Focus on Quality in Germany, Bring Together in UK and Share in Chile.

The Outcome

The film was well appreciated at the conference and employees across the globe could relate to it.

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IMS Never Give Up

· Case Study

The Challenge

This year, Never Give Up was the theme of our long standing client IMS’ annual conference. That’s because they were bringing Mr. James Castrission, a real life hero, to motivate their team. Cas, with his friend Jonesy, is an adventurer and motivational speaker and has set a world record in crossing the South Pole unaided AND BACK.

The Innovation

Team CC got to work to create a pre-conference excitement among the IMS team with ‘Antarctica Survival’ themed Teaser posters, and a unique platform for a social competition. Concept: Never Give Up We created a social event where IMS people shared real life #NeverGiveUp instances. The closed Facebook group was an instant success. Soon the gala event came up and with it, Team CC went in Gear 3 with tent cards, LED backdrops, standees, merchandise and a splendid art-on-easel display of the Polar expedition photos. As a memento, we designed a life-size wall collage of the entire #NeverGiveUp journey for their Reception Area walls.

Execution

IMS’ annual conference witnessed #Nevergiveup presented in a way like never before. Right from ‘Antarctica Survival’ themed Teaser posters, a closed Facebook group where IMS people shared real life #NeverGiveUp instances, to tent cards, LED backdrops, standees, merchandise and a splendid art-on-easel display of the Polar expedition photos, everything created the aura of the “Never say die” spirit.

The Outcome

Shining moment in the razzmatazz: Team CC was invited for a tete-a-tete with the man himself- Cas took our questions at the press conference!

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IMS’ Most Wanted

· Case Study

The Challenge

IMS is an innovative staffing and recruitment firm whose customized services help companies and staffing firms to source talent for opportunities at home and abroad.  The client wanted fresh and out-of-the-box ideas to liven up their annual conference. Being a corporate completely centred around people, they wanted: one, to appreciate their own team straight from the heart, two, a genuine cheer for the company’s yearly achievements and three, a film that gets the audience on a never-before high.

The Innovation

We said, “Why limit the idea to the film? Why not create a pre-conference buzz in their office?” And the IMS’ MOST WANTED campaign was born. Concept: A police high alert for escaped convicts who are “Most Wanted” hiding in the IMS office. There is a detective inside all of us. Most of us have grown up reading mystery novels full of codes to crack and clues to solve. We created a scenario wherein the entire team was informed that there has been a mass escapade from the nearby jail and dangerous “MOST WANTED” convicts are on the loose. Nobody knows their real identity and they could be one among them! They were last seen hiding inside the IMS building. All employees were then requested to cooperate with the (fake) police to help catch them.

The Outcome

The tension built up over the week culminated on the day of the annual conference. Right from the décor to the dress code for the day, the convict theme was rife in the air. However when the suspense was revealed that the “MOST WANTED” were the IMS team itself and that each member was “WANTED” by the company for his/ her own special skills like leadership, go-getter attitude, etc, there was loud cheering and hooting and whistling. The team thought it was totally cool to be called ‘THE MOST WANTED’ and to go on a secret mission of bringing in a horde of profits and success for IMS! We gave them a giant wall graphic for their reception area with MOST WANTED sketches of 150 team members and their special skills- something to remember the MOST WANTED week by!

Climax

The AV brought them to the peak of suspense and then shut down suddenly, leaving them there! The crowd went silent with anticipation; you could hear a pin drop! Then there were cries of surprise and indignation. And on public demand, the film was played once more!

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Incasa Restaurant Branding

· Case Study

The Challenge

INCASA is Ahmedabad’s first illusion themed multi-cuisine restaurant. To become that, they wanted us to create a brand identity for them. Designing and conceptualizing around the theme of illusions was the task we had on hand.

The Innovation

We designed their logo and collaterals keeping world cuisines and fine dining to the forefront and illusions as a subtle presence throughout. The logo was designed with paradoxical typography to create the illusion effect and the tagline – “Dining and Delusions” compliments it. Concept: The illusion effect. The menu of the restaurant had lot of complicated maze designs and objects deriving illusion. Two bold colors, black and yellow were used to strongly portray the concept.

Execution

The name, the logo, the tagline and the design of the menu everything was colored with illusion.

The Outcome

Illusions can teach us a lot about perception. A restaurant dining experience that can indulge all your senses and can make you imagine is worth the efforts we put in designing the concept.

The Orange Flash Awards

· Case Study

The Challenge

Orange Flash Awards is a prestigious and national level event organized by Photo Orange. Photo Orange is a sub brand of Shree Printwell Pvt. Ltd. It is a niche brand catering primarily to the Photobook demand from the wedding photographers. The client asked us to make it a remarkable event and wanted it to become the talk of the town.

The Innovation

Right from naming the event, to creating a logo that goes with the theme of the event, we ensured that the event reflects the essence of ‘India’s Biggest Wedding Photography Challenge’. We came up with innovative concepts for standees, invites, teaser cards, magazine ads and the film. Concept: India’s Biggest Wedding Photography Challenge.

Execution

To create buzz for the event, we ran a social media campaign inviting entries for the competition. The website for the awards was designed in less than 2 days. It has all the information about the competition and entry forms and has simple steps to upload photographs. We also made a film highlighting the contribution of wedding photographers to the industry. Not many people regard them with the same respect as they do for photographers of other genre, say fashion or wildlife. Hence, we made an effort to put the spotlight on Wedding Photographers and give them the due fame.

The Outcome

Overall the event was a grand success and received a lot of praise from the audience.

Climax

The competition is at its final stage. The winners will be announced in April and every wedding photographer in the country is anticipating the results.

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Toritos Brand Architecture

· Case Study

The Challenge

Toritos, a new restaurant specializing in global cuisines was opening up in the city. The client wanted to shape his restaurant’s branding, right from its inception, in such a way that it breaks through the clutter of a zillion restaurants in food loving Ahmedabad. The message to be given out was pretty straight forward, but multi layered- ‘we offer authentic world cuisines’, ‘we are one of a kind in the city’, ‘so come dine at our restaurant’.

The Innovation

We shifted the brand focus from food to experiences. While refraining from stating the obvious, we centered brand Toritos around experiences and culture stories of the cuisines served there. We showed the diner the holistic experience that Toritos gives him, ALONG WITH the exotic culinary journey he embarks upon. Concept: Here’s time for an hour-long vacation… Life can wait! At Toritos, time doesn’t fly away; it unwinds into happiness and laughter with your loved ones. If you have an appetite for the exotic – Welcome to Toritos!

The Outcome

Today, in less than a year since it started, Toritos is known throughout the city as a very fine and unique restaurant. It is frequented by the elite of the city and is the first choice of food lovers in search of a culinary adventure. The reviews and responses we still keep getting are completely overwhelming! Climax: The Holi campaign at Toritos was a flamboyant success! Not only did people enthusiastically participate in our social media ‘Memorable Moments’ contest, but the on-ground activities right at the restaurant surprised the diners and left a smile on their faces! It’s cute when you get something extra, isn’t it? And it’s even better when all your facebook friends get to know about it!

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Valentine’s Digital Marketing Campaign for Azafran

· Case Study

The Challenge

Azafran is a leading organic skin care brand. Since they sell niche products, particularly popular among the elite segment, they wanted to spread the word about the products and the benefits, and also wished to show how they are different from all the other organic skin care products available in the market.

The Innovation

We ran a Valentine’s contest for them on Facebook. The idea behind the contest was to make people fall in love with the brand and express how the products took care of their skin. People were asked to write ‘love letters’ for the products of Azafran. Everyday a new product was showcased and people were asked to write a love letter for it. After all, a valentine is touted to be loving and caring isn’t it? #BeMyValentineAzafran and #iloveyouazafran were used in the contest that garnered attention to the brand. Concept: Date your skin and gift it what it deserves We also wrote a special blog on ‘Gift your skin some organic love this Valentine’s Day’ for their customers.

Execution

The strategy involved multi-targeting on skin websites, Google display ads, GIF ads, keyword targeting, custom landing page, blog and emailers.

The Outcome

The contest witnessed enthusiastic participation and engagement with the brand. It resulted in more likes and comments on their Facebook page and increased the sale of Azafran products. It made the brand stand out as a sorted organic skin care brand with a loyal fan base.

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