CIMS

Portfolio, video

The Challenge

CIMS is a multi-specialty hospital, one among the top known hospitals of Ahmedabad. They wanted us to make an informative film to be issued in public interest by the CIMS Foundation. The film had to talk about causes, symptoms and treatment of cardio vascular problems to be conveyed through the world renowned practice of DASH (Direct Angioplasty Saves Heart).

The Innovation

Today lots of young people are prone to serious diseases. But if you have to talk to them about it, you cannot just talk about the seriousness of the problem. Hence we used dramatization as a method to make a serious topic sound related to young people. The urban lifestyle plays a vital role in the health issues the younger generation faces these days. So to be able to create a film that depicts the urban lifestyle, we chose modern-young actors and scripted the film in a way that appeals its TG.

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