Saffron Lifestyle – Confessions of a Shopaholic

· Case Study

The Challenge

To create an engaging online & offline campaign for Saffron Lifestyle Traders Pvt. Ltd. With over 17 years in the retail segment Saffron Lifestyle has franchisee of brands like UCB, Nike, Levis, Tommy Hilfiger to name a few. The objective of this campaign was to promote the retail stores on the digital platform.

The Innovation

Let the customers confess their love for shopping and a chance to win branded merchandise.

Execution

During the on ground activity there was an interaction with the shoppers in the stores asking them to confess their love for shopping. The props were designed in such a way that people would love clicking pictures with it.

The Outcome

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Written by cctin ·

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