Want to know something fascinating?
Today, video marketing is more than just a marketing tactic; it is a fundamental component of brand communication. As a medium for telling stories, showcasing products, and connecting with customers on a deeper level, video has become a preferred medium for brands. If you’re looking to revamp or reinvent your content marketing strategy, you need video. It doesn’t matter which social media platform you’re using- Facebook, YouTube, Instagram, Snapchat or LinkedIn, video is the most effective messaging tactic.
According to a study, 2024 statistics showcase that 90% of marketers say that video helped them achieve a higher ROI, with 85% of them planning to increase or maintain their video marketing budget.
The benefits of video marketing are endless. Video marketing for business – be it small or large scale, video is the sure way to achieve better brand recall, reach new people, and get those desired business sales.
But what is Video Marketing?
To simply put it, video marketing is a visual strategy to promote your brand’s products and services. In this digital age, creating a video marketing strategy can easily help you achieve your marketing goals.
Businesses should reap the many benefits of video marketing with a great video strategy. Boost engagement, increase brand awareness, increase new customer reach, generate leads, and even contribute to their bottom line.
9 Benefits of Video Marketing
Video marketing statistics in 2024, showcase that 82% of people are convinced to buy a product or service after watching a video rather than reading an e-book about it or learning about it through an infographic. The benefits of marketing with video are massive. These video statistics reaffirm this fact.
Let us know how a great video marketing strategy can help grow your business. How can your business benefit from videos? Let’s find out!
1. Video Ads Boost Conversions and Sales
Notion: Video is just amazing for entertainment. Videos can’t create an effective sales channel.
In fact, businesses that created videos for their landing pages saw conversation rates increase by 80%.
Research highlights that 82% of consumers have been convinced to buy a product or service after watching a video. Video marketing for your business can be a stepping stone to success.
Looking to create more effective Instagram video ads? Here are 5 awesome tips on how to make it happen!
2. Video Shows Great ROI
While video advertising might require a hefty budget, compared to other marketing methods, it is worth it. 90% of marketers say they get a tremendous ROI through video.
Video marketing can feel overwhelming for first-timers. But with easy-to-use video editing tools and leveraging social media power, you can create a spectacular video marketing strategy.
However, if you need proper guidance, it’s advisable to leverage video marketing experts’ experience. They will be able to help you create a spectacular, results-driven video marketing strategy.
3. Long lasting relationship with customers
An effective content strategy aims to create a long-term relationship between a brand and its customers.
And guess what?
Videos can be a game-changer in this respect. One of the benefits of video marketing is their ability to create better recall value, increase customer retention, and can easily appeal to different types of demographics. In fact, 87% of people say that video quality has an impact on their trust in the brand.
Even now, many people remain unconvinced to buy online. Through video, you can establish a sense of trust among customers by showing a product demo, features of the products, or even customer testimonials.
You don’t have to work hard on your digital marketing strategy but work smarter through video ads. And then relax and reap video marketing benefits.
4. Google Loves Videos
Google is the #1 search engine in the world.
And since Google owns YouTube, search engine algorithms have evolved, with video content given priority in search engine rankings.
If you have a video on your landing page, you have a 53% more chance of ranking on Google’s first page. Furthermore, 86% of marketers claim that video has increased traffic on their website.
Not only that, but video ads will also increase users’ time on your site. Ultimately resulting in a reduction of bounce rate, and a strong indication to Google that people find value in your site. As a result, your webpage will have a better ranking.
5. Mobile Users Love Video
We live in a mobile-centric world. Technological innovations in mobile phones are accelerating digital transformation. And mobile phones are one of the pivotal instruments of this digital transformation.
People prefer mobiles more than desktops nowadays to browse through a brand’s product or service. With more than 51% of all videos watched on mobile, users are enjoying watching videos their favorite brands create.
So, if you need one convincing reason to use video marketing, this is it- the rise of users consuming content on mobile devices.
6. Video Marketing Explains Everything
Video ads make it easier for your customers to understand the basics of your product or service. In fact, 44% of consumers prefer to learn about a product or service through videos rather than any other medium. Videos have become the first and most crucial step for many businesses to get customers to their websites.
Videos are short, crisp, and fun to watch. They easily get the message across effectively to their customers. With remarkable brand recall videos, you can easily pave the way for your business to move forward and bring in sales.
7. Engages Lazy Buyers
One thing is for sure: videos are easy to relate to.
Due to their ease of access, in the last 6 years combined, online video consumption has increased by 800%.
Often people are lazy and avoid reading about a brand’s product or service. They prefer video watching instead. This is a clear opportunity to engage the audience.
So, if you’re looking at how your business can benefit from video marketing, this is one of the most crucial aspects of how well it can!
8. Video Encourages Social Shares
There are more than a billion active social media users daily. By creating platform-specific video content to target different demographics, you can easily trend.
Videos can easily be shared with a click or two, and you wouldn’t want to miss this opportunity, would you? Create a spectacular video marketing strategy to show impressive results.
9. Animated Video Ads
Who wouldn’t enjoy animations? Animated video ads are preferred by video marketers worldwide.
They are easy to create, cost-effective, and engage the audience spectacularly. So, creating animated video ads would be very appealing since people love watching slick animations.
We create videos that go viral. Let’s get yours to go too!
Final Thoughts
Now, you understand why videos work better as a messaging medium than any other channel. So, how do you start with your video strategy? Getting a video marketing team that can capture your brand’s message, tone and style can be difficult to achieve if you don’t have a clear idea of what you want to achieve from them.
Instead, hiring a video production agency with experienced videographers and animators can reap numerous benefits as they help you create high-quality videos that capture your brand’s message.
Investing in them to create engaging content that captures your audience and not only helps your business grow, but also benefits your sales and brand. So, if you are looking for an experienced video marketing agency in Ahmedabad, look no further. We help your brand create videos that stand out. Let’s get yours going too!
