Want to know something fascinating?
If you’re looking to revamp or reinvent your content marketing strategy, then you need video. Doesn’t matter which social media platform you’re using- Facebook, YouTube, Instagram, Snapchat or LinkedIn, video is the most powerful marketing tool.
Video marketing statistics 2020 show that 80% of video marketers say video directly helped them achieve higher business sales, with 95% of them plan to increase or maintain their video marketing budget.
The benefits of video marketing are endless. Video marketing for business– be it small or large scale, video is the sure way to achieve better brand recall, reaching new people, and getting those desired business sales.
But what is Video Marketing?
To simply put it, video marketing is a visual strategy to promote brand products and services. In this digital age, creating a video marketing strategy can easily help achieve your marketing goals.
Businesses should reap the many benefits of marketing with the help of a great video strategy. Boost engagement, increase new customer reach and resonate with customers strongly.
9 Benefits of Video Marketing
Video marketing statistics in 2020 tell us that 1 out of 4 customers purchased by seeing Instagram ad stories, while 60% of customers who purchased with a brand, discovered them first on social media.
The benefits of marketing with video are massive. These video statistics reaffirm this fact.
Let us how a great video marketing strategy can help grow your business. How can your business benefit from video?
Let’s find out!
- Video Ads Boost Conversions and Sales
- Video Shows Great ROI
- Long lasting relationship with customers
- Google Loves Videos
- Mobile Users Love Video
- Video Marketing Explains Everything
- Engages Lazy Buyers
- Video Encourages Social Shares
- Animated Video Ads
1. Video Ads Boost Conversions and Sales
Fact: video is not amazing for entertainment. Videos can directly create an effective sales channel.
Businesses who create videos for their landing page, saw their conversation rates increase by 80%.
74% of consumers who watched a product or explainer video of a brand, purchased from them. Video marketing for your business can be a stepping stone to your success.
Looking to create more effective Instagram Video Ads? Here are 5 awesome tips on how you can!
2. Video Shows Great ROI
While video advertising might require a hefty budget, compared to other marketing methods but it’s worth it. 80% of businesses state that they got an incredible ROI through video.
Video marketing can feel overwhelming to work for first-timers. But with easy to use video editing tools and leveraging the power of social media- you can create a spectacular video marketing strategy.
However, if you need proper guidance, it’s best to leverage the experience of video marketing experts. They can easily help you create a spectacular, result-driven video marketing strategy.
3. Long lasting relationship with customers
In a world where the content seems to be the king, a great content strategy aims at creating a long-lasting customer-brand relationship.
And guess what?
Videos can be a game-changer in this aspect. Videos create better recall value, increase customer retention and can easily engage well with different types of demographics.
Even now, a lot of people remain unconvinced to make an online purchase. Showing product demo, features of the products or even customer testimonials through video can help establish a sense of trust among customers.
You don’t have to work hard for your digital marketing strategy, but smarter- through video ads. And then lay back and reap the benefits of video marketing.
4. Google Loves Videos
Google is the #1 search engine in the world.
And since Google owns YouTube, Google’s search engine algorithms have evolved, with video content given priority in search engine rankings.
If you have a video on your landing page, you have a 53% more chance of ranking on the first page of Google.
Not only that, but video ads will even increase the average time users spend on your site. Ultimately resulting in a reduction of bounce rate, and a strong indication to Google that people find value in your site. Thus better will be your webpage’s ranking.
5. Mobile Users Love Video
We live in a mobile-centric world. Technological innovations in mobile are accelerating the digital transformation. And mobile phones are one of the pivotal instruments of this digital transformation.
People prefer to use mobiles more than desktop nowadays to browse through a brand’s product or services. With more than 51% of all videos are watched on mobile, the users are starting to enjoy watching the videos their favorite brand creates.
So, if you need one good reason to use video marketing, this is it- the rise of users consuming content through their mobile devices.
6. Video Marketing Explains Everything
Video ads make it easier for your customers to simply understand your product or service. Videos have become the first and the most crucial step for many businesses to land customers on the website.
Videos are short, crisp and fun to watch. They easily get the message across effectively in the minds of their customers. With remarkable brand recall video creates, you can easily pave way for your business to move forward and bring in the desired sales.
7. Engages Lazy Buyers
One thing is for assured: videos are easy to relate to.
Due to their ease of consumption, in the last 6 years combined, there has been a more than 800% rise in online video consumption.
Often people are lazy and would avoid reading about a brand’s product or service. They would prefer watching a video instead. This is a clear opportunity to engage the audience.
So if you’re looking at how can your business benefit from video, this is one of the most crucial aspects of how well it can!
8. Video Encourages Social Shares
There are more than a billion active social media users daily. By creating the platform-specific type of video content to target the different demographics, you can easily get your videos to trend.
Videos can easily be shared with a click or two, and you wouldn’t want to let go of this opportunity now would you? Create a spectacular video marketing strategy to get your marketing efforts to show wonderful results.
9. Animated Video Ads
Who wouldn’t enjoy watching animations? Animated video ads are one of the most preferred by video marketers around the world.
They are easy to create, cost-friendly and engage the audience spectacularly. So create animated video ads would be great since people adore watching slick animations.
Most of our clients come to us to create spectacular animated videos for the brand’s video marketing. Not only that but also to ask us to craft a custom video marketing strategy for their business for the long run.
Over the years, we have crafted many video marketing strategies for businesses that have helped them achieve better brand recognition, more business sales and stand out amongst the competitors.
So you can see why video is so powerful! If you need help, we would be delighted to lend a hand!
We create videos that go viral. Let’s get yours to go too!