HOF #SofaMoments

· Case Study

The Challenge

HOF a brand that has always been popular for their range of chairs, was launching a new product category — Premium Sofas. They wanted to created a buzz about the same on Facebook.

The Innovation

To run a contest that motivates people to participate in it by sharing their pictures and tagging their friends and relatives. Contest thought– Share a picture of your fondest memories with a sofa and tag the person you shared the moment with.


We coined #SofaMoments and asked people to tag the people they could relate the posts with.

The Outcome

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NextSitting Culture - Print Campaign


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