HOF a brand that has always been popular for their range of chairs, was launching a new product category — Premium Sofas. They wanted to created a buzz about the same on Facebook.
To run a contest that motivates people to participate in it by sharing their pictures and tagging their friends and relatives. Contest thought– Share a picture of your fondest memories with a sofa and tag the person you shared the moment with.
We coined #SofaMoments and asked people to tag the people they could relate the posts with.