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IMS Never Give Up

By November 19, 2016December 30th, 2020Case Study

The Challenge

This year, Never Give Up was the theme of our long standing client IMS’ annual conference. That’s because they were bringing Mr. James Castrission, a real life hero, to motivate their team. Cas, with his friend Jonesy, is an adventurer and motivational speaker and has set a world record in crossing the South Pole unaided AND BACK.

The Innovation

Team CC got to work to create a pre-conference excitement among the IMS team with ‘Antarctica Survival’ themed Teaser posters, and a unique platform for a social competition. Concept: Never Give Up We created a social event where IMS people shared real life #NeverGiveUp instances. The closed Facebook group was an instant success. Soon the gala event came up and with it, Team CC went in Gear 3 with tent cards, LED backdrops, standees, merchandise and a splendid art-on-easel display of the Polar expedition photos. As a memento, we designed a life-size wall collage of the entire #NeverGiveUp journey for their Reception Area walls.

Execution

IMS’ annual conference witnessed #Nevergiveup presented in a way like never before. Right from ‘Antarctica Survival’ themed Teaser posters, a closed Facebook group where IMS people shared real life #NeverGiveUp instances, to tent cards, LED backdrops, standees, merchandise and a splendid art-on-easel display of the Polar expedition photos, everything created the aura of the “Never say die” spirit.

The Outcome

Shining moment in the razzmatazz: Team CC was invited for a tete-a-tete with the man himself- Cas took our questions at the press conference!