Content creation is easier than ever
There is no such thing as no-content. Nowadays, producing content is easier than baking a pie. You do not need to rush to production studios with expensive budgets. Just a smartphone is enough! With the next generation of mobile apps, content creation has become inexpensive and accessible to all. Another reason why content is everywhere.
Innumerable video-sharing platforms
This era belongs to the audience. They are the creators, they are the publisher. With social media platforms, everyone has power. It takes minutes to make a video viral. All thanks to YouTube and other social platforms. Moreover, youth viewership of these video-sharing platforms is more than a traditional TV in India.
The trick lies in unique ideas
You cannot fool the audience. The algorithm is simple- to make people love your content, and to please them, there is a need of authentic ideas. They crave for something that is completely different. And the place they can find this is – OTT platforms. Content is the game and OTT is the game changer!