There is no such thing as no-content. Nowadays, producing content is easier than baking a pie. You do not need to rush to production studios with expensive budgets. Just a smartphone is enough! With the next generation of mobile apps, content creation has become inexpensive and accessible to all. Another reason why content is everywhere.
This era belongs to the audience. They are the creators, they are the publisher. With social media platforms, everyone has power. It takes minutes to make a video viral. All thanks to YouTube and other social platforms. Moreover, youth viewership of these video-sharing platforms is more than a traditional TV in India.
You cannot fool the audience. The algorithm is simple- to make people love your content, and to please them, there is a need of authentic ideas. They crave for something that is completely different. And the place they can find this is – OTT platforms. Content is the game and OTT is the game changer!