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WHEN IT COMES TO A
SNACKING CLIENT'S
RESEARCH, DRAPER
WE'RE NOT ON YOUR SIDE! |
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When Snac A Tac (with its crunchy fried snacks) came on board, we were looking at creating a long term strategy for the brand. And we either go long or we go home. We started with a consumer preference research study for their new range of fried snacks. The audience included 25 respondents aged 20-40. The objective was to understand what consumers think about the attributes of the each snack. |
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