IMS Dabbawala

Portfolio, Theme based event

The Challenge

Each year we work on a unique theme for the Annual Conference of‪ IMS‬. In 2016 the theme was about efficiency, which is why IMS roped-in the Mumbai Dabbawalas for an address.

The Innovation

The entire branding including internal activities, mailers, event branding, conference hall branding and an employee diary was conceptualized and designed by us in the Dabbawala theme.‬‬‬‬‬ Management lessons need not necessarily come from a guy wearing an Armani suit. We created a unique character called “Shambhu” who rides a bicycle and can teach you a lot about efficiency. Mumbai Dabbawalas are known for their faultless delivery structure.

The interesting props, character creation and Bollywood style party night with Bollywood style branding was the highlight that kept everyone in a jolly spirit.‬‬‬‬‬‬‬ Post the event we also designed a wall graphic for their reception area wall that conveyed the theme of the event in a journey format depicting a day in the life of Dabbawala.

‘Be The Change’ Dabbawala event turned out to be a massive ‪‎success‬ and was loved by everyone. ‬