The Challenge

To launch Mobex- a mobile phone repair company with a difference and a long list of USPs through a striking outdoor campaign. The message has to be clear – Mobex repairs your damaged mobile phones.

The Innovation

With minimalistic copy and an extremely striking visuals, we chose to show funny and yet unbelievable accidents that would ultimately lead to a broken or damaged phone. Then came the apparent question- Need Repair? Call Mobex. Simple as that!


After creating a long list of possible (and some impossible) scenarios and an even longer list of objects and accessories for each one of them, our team went from one location to another, setting each object just at the right position and the correct angle as well. The outcomes ‘shocked’ the audience, to say the least.

The Outcome

Insert visuals from the campaign