Parimal Nathwani

Social Media, Web Development

The Challenge

To manage a personality’s Facebook page without being politically incorrect and to use the platform as creatively as possible.

Parimal Nathwani is much more than just a political figure, he is a wildlife enthusiast, a supporter of girl child education, a person who has adopted a village in remote Jharkhand, an important member of the Reliance Industries Group, an avid follower of Cricket, a supporter of the cause of freeing the fishermen captured in international waters and a religious patron and committee member of the Dwarka Temple.

The Innovation

Politicians usually post about their achievements and not much about their methodology. We thought of using Facebook to engage the followers of Parimal Nathwani ( Rajya Sabha MP from Jharkhand) and make them aware about the issues raised by him that would correctly represent his pro-activeness as a member of the Upper House. Political data can quickly become uninteresting on a public platform and hence we had to find a way to present it in a lucid manner that can be understood in a jiffy. A clean layout and appropriate image selection were adopted to give visual cues with optimal use of text. The comments and interaction on the page were engaged upon to explain to the followers the finer nuances of the working of the house. This helped change the impression that the parliament seldom does constructive work.

We run sections like Wildlife Wednesday, Jharkhand is my karmbhoomi, Sporty Saturday and likes on his page that are not only relevant to him but to his audience as well.

We’ve been maintaining his Facebook pages since over 2 years now and it is indeed fun and challenging at the same time.