Social Media

The Challenge

Toritos was nearing its first anniversary and wanted to commemorate the occasion with a city-wide campaign. A celebration that is different from the traditional birthday bash and also does not die down as the day passes.

The Innovation

Why limit the celebration to the restaurant and its diners on 4th June? Why not involve the whole city? After all, we are Amdavadis. We are all foodies. We live to eat. Should Amdavad have its own Foodies’ Day? Absolutely! So Amdavad celebrated its very own Foodies’ Day Out on 4th June- Toritos’ gift to the city on its first anniversary. We launched the Foodies’ Day Out Campaign at first with a teaser run on Facebook, then with eminent city celebrity video bytes and finally some Food-Fun related on-ground activities.