Mobex

Client

Mobex

Industry

Electronics/ Consumer Durables

The Brand

Mobex is a trusted retailer of high-quality refurbished electronics, offering customers affordable pricing, assured quality, and comprehensive post-sale support. With 100,000+ units sold across India and recognition as Amazon’s top seller in the Renewed category, Mobex has built strong credibility in the refurbished electronics market.

01 The Challenges

As Mobex expanded its retail presence, the brand aimed to increase footfall at its Ahmedabad stores while strengthening trust around refurbished electronics among local consumers.

Despite strong online performance, Mobex faced a key challenge in the offline market:

Low walk-in traffic at the Ahmedabad stores
Consumer hesitation around refurbished electronics
Competition from major electronics brands and unorganised second-hand sellers
The need to clearly communicate affordability, reliability, and post-sale assurance

The goal was to position Mobex as the smart, trustworthy alternative for electronics buyers while driving store visits and local brand awareness.

02 The Solution

Communication Crafts developed an integrated strategy combining brand positioning, digital marketing, influencer outreach, and offline visibility.

Brand Positioning

We defined a clear and cohesive brand identity supported by strong messaging, store branding, and visual communication that reinforced Mobex’s promise of trusted refurbished electronics at affordable prices.

Digital Growth Engine

A robust digital strategy strengthened Mobex’s presence across social media platforms and search channels. Targeted PPC campaigns, performance-driven creatives, and engaging content helped attract and convert the right audience segments.

Hyperlocal Influencer Marketing

Collaborations with local influencers helped build credibility and reach among regional audiences. These partnerships generated 228K+ influencer reach within two months, boosting awareness and trust around refurbished products.

Offline Visibility

To support store visits, we launched a strong offline presence through newspaper ads, outdoor banners, auto branding, van campaigns, and gantry hoardings.

A standout OOH campaign used a striking visual concept where “MRP” was sliced in half, instantly communicating the brand’s promise of up to 50% savings.

Together, these efforts ensured Mobex maintained visibility both online and across the city landscape.