Instagram is a growing social media platform that is slowly taking the world. It generates 44% of Meta’s revenue. Instagram’s revenue in 2023 was $49.8 billion. As you can see in the graph below, Instagram’s revenue generation has been on a steep incline. It is forecast to continue the same trend.
So, how do they generate this much revenue? The answer to this is you; the users of this social media platform. Followers of Instagram accounts who view and purchase various products and services marketed on this app are the leading source of revenue generation.
If you run a business, you want a slice of this 49.8-billion-dollar pie. The most effective way to do this is to increase your followers. The more followers you have, the more views and reach you will enjoy. As an Instagram marketing agency, we have some foolproof tips and tricks to get 3000 or more followers in a month.
Content is King:
The current world is driven by content. Content on display should be appealing, relatable and focused. Attract the audience by using high-definition images, the right font and colour and witty captions. The saying – you eat with your eyes first, applies not only to food but to social media marketing as well. To curate the most engaging content out there, you could hire an Instagram marketing agency.
User generated content can also be used on your Instagram page. User-generated content is genuine and unique, so it appeals directly to the targeted user segment. It also encourages others to get involved with your business for a chance of being featured in upcoming posts.
#Hashtags:
Any Instagram marketing strategy relies heavily on hashtags. If you don’t think of them, your ads have very fewer chances of being seen by your target customers. Including a hashtag in your Instagram posts that contains information grouped up within the same topic makes it easier for users to search for the content. To use a hashtag, your account must be public. The hashtag should not contain spaces, punctuation, or symbols.
The most effective hashtags are short, sweet, and relevant. You could even experiment with a branded hashtag. A branded hashtag is using your brand name as a hashtag with Instagram captions.
Regularity in posting:
As a social media marketing agency, we advise brands to post content regularly. To improve brand presence, it is imperative to be in users’ minds. Posting content daily will maintain engagement with your followers. Inactivity on your Instagram page can be detrimental, because if you don’t post for a few days, your content won’t appear in your followers’ feed, and it’s hard to get back on their minds. On the contrary, if you keep up with a regular posting schedule, user engagement remains high, and more users become followers.
Get the timing right:
Timing the post is key considering when your followers are online. Posts receive maximum engagement when posted at the right time. Posting early or late will backlog your post or lost in the fray.
To gain more insights on when you should schedule for your posts, you could check insights on analytics of your Instagram account to find the time where maximum users interact with your post and use that information to make further schedules. Create a schedule like the below to find the right timing for different days of the week. You can always take advice from a social media marketing company to get the best time for your posts as they have been doing this since long.
Audience Engagement:
While you might not be able to respond to everything, an occasional response to a usual query can be a wonderful way to capture your customers’ attention. Make your followers know they are heard and you as a company are grateful for their Instagram interactions. You can accomplish this by responding to their comments, resolving any queries they have and pinning the comments that you think should not be missed by your other followers. This shows your followers that your brand cares about them. It takes a long way to build customer loyalty towards your brand.
Reels:
In the past few years, Instagram has started promoting reel content. Reels act as a quick and easy-to-consume marketing tool for your followers. Reels display high follower engagement. Make your reels fun and interactive by incorporating the latest trends and topics. They should be visually appealing and create a lasting impression, even if they only last a few seconds. But if you feel you need external creative talent to make spectacular reels, you could always contact an Instagram marketing agency.
Instagram SEO:
Search engine optimization for Instagram? Sounds like a stretch, but it isn’t. SEO for Instagram includes using the right hashtags, keywords and alt texts. This ensures that users find the information they need in your content. SEO helps the algorithm highlight your content for users. When you use SEO tools the right way, users will be led to your Instagram page. Upon viewing your posts and content, you are likely to gain followers.
Instagram Ads:
Sometimes, it is necessary to spend money to gain money. Invest in paid Instagram ads to give your brand the boost it needs. Here is our advice as an Instagram marketing agency to make a compelling paid ad. There are some things to consider. Ensure there is a call-to-action initiative to get users to follow your page, make sure your content is of the highest quality and don’t forget to track your campaigns and monitor them for any changes.
Instagram insights:
Instagram insights or analytics is a tool which gives you detailed data regarding users’ engagement. This is done through features like the number of accounts reached, account engagement and the total amount of followers. It is not enough to know raw data, such as the number of likes your post is receiving. It is also necessary to understand your audience. Instagram marketing agencies use insights to devise an effective strategy for your brand and improve brand reach and followers.
Contests or giveaways:
If you are seeking a simple yet effective way of promoting your brand and receiving a response from an audience, a competition or giveaway is the right way to go. Running a contest is an appropriate reward option for your followers, who constantly support you. Furthermore, this method will also boost your chances of acquiring new followers in the future. To get the maximum results out of your contests and giveaways, you should follow it with a post-content. You could upload a photo of your competition winner utilising your product/service. You could also ask them to record an unboxing video and tag you.
To improve your social media marketing campaigns, increasing followers and user engagement is essential. We at Communication Crafts are one of the leading Instagram marketing agencies in Ahmedabad. We can boost your social media presence and make the optimum use of all digital tools. It is the era of social media, and it is the right time to make an impact on the digital world with your business ideas. Consider us when looking for a partner to encourage you on this online journey.
