Rohan has just completed a new project and launched a website for the client. The website is interactive, modern and user-friendly. The client is really delighted with Rohan’s work as the website is doing well. Eventually, one fine day Rohan receives a call from the client that the website is not working properly. He logs into the website’s platform to find out that the website has been hacked and the data has gone missing.
Well, this is not just Rohan’s case, a lot of businesses today are struggling to keep their website intact and up to date. Not maintaining your website and not updating it regularly is an invitation to security threats, website performance issues and much more. But what is website maintenance, and why is it so important? Let’s look at why regular maintenance is important to avoid such situations and how website maintenance services can help your business:
Security
You just saw what happened with Rohan above. Security is the first reason you should not avoid website updates and maintenance. Regular updates ensure that your website is free from digital threats and runs smoothly. A lot of the websites get hacked due to outdated platforms. They just create it once and never look back, until it’s too late.
These maintenance and updates ensure that the security protocols of your website are patched on time. Alongside, if any new vulnerabilities are discovered by the website platform, they are also fixed on time. Thus, these maintenance and updates act like your shield against digital threats that try to corrupt your website. You can either patch these updates if you have an in-house web development team or opt for website maintenance services from 3rd party vendors.
Reflection on Business
We all know that ‘First Impression is Last!’ While, many of you may argue that this does not hold true in a lot of cases. But hear us out. A poorly designed website reflects badly both on your online presence as well as your business. Potential customers may perceive your business as non-serious and unprofessional, which ultimately affects your website traffic.
Regular updates reflect that you plan to keep your website’s quality standard high, just like you had kept at the time of creating it. Website maintenance therefore becomes crucial to maintain the perception of customers about your business. As a website development company in Ahmedabad, we suggest that you don’t skip updates, or your customers might skip your website.
Customer Experience
52% of customers will shift to a competitor if they have a single negative impression. Businesses today are in the race to woo customers by providing them with the best experience they can. However, a poorly designed website that is not maintained can reflect otherwise. If users don’t experience ease in navigating the website, they will leave the website immediately.
When you maintain your website properly and carry out the updates on time, it will keep customers happy and coming back to your business. This is because it becomes easy for them to navigate and get the information they are looking for. So, if you are getting multiple customer queries regarding “unable to find exact information on your website” through your support chats, it’s a sign for an upgrade. You can always consult a web development agency in Ahmedabad like us for such issues before they become a roadblock for your business.
Website Performance
Nobody likes slow websites. It’s like watching a snail cross a road; it’s frustrating and time consuming too. Website updates ensure that your site runs smoothly, and your customers don’t have to be stuck in a buffering loop. You don’t want that for your customers, would you? On the other hand, not updating them can become a problem for your business in the long run as it leads to website downtime. Today grabbing eyeballs is the biggest challenge, and if your website is slow, your customers will likely leave it and search for information somewhere else.
By being on top of website maintenance, you can ensure that such technical issues don’t become a pain for your online presence. It also helps you understand which plugins and tools are working for you or slowing down your website’s performance. You might need to invest some time to find out what is working for you and what not? Instead, you can hire a website development company in Ahmedabad like ours to carry out this task for you.
Keeps your SEO game strong
Not just customers, but Google loves good websites too. A well-maintained website has a good impact on your SEO, as Google loves to provide the best experience to people searching on it. So, if your website is well maintained then you can expect your website to appear in Google’s top search results. Timely updates play an important role in your website’s ranking as Google continuously keeps changing its algorithms.
On the other hand, if your website is not updated on time, you might not look relevant to the updated algorithm and your ranking might be impacted. Here businesses need to ensure that not only their website’s content is up to date but the code as well. In case you find it difficult to execute these timely updates by yourself, you can hire a company providing website maintenance services. Their expertise in tackling such hiccups will help your business grow without looking at such trivial issues.
Compatibility
Web technology is evolving as we speak, with new tools and plugins coming in every day to improve your website’s performance and customer experience. But staying compatible with these tools, plugins and APIs requires you to constantly update your website otherwise you might face issues. This is usually the case we find with e-commerce websites where if they don’t update their websites on time, they can have issues with API’s that connect them with payment gateways.
When you keep your website updated, you can avoid such issues and keep it responsive and friendly. These updates also ensure your website is flexible even when most of your traffic comes from mobile devices. So, it’s time to check whether your website is compatible or not. As a web development agency in Ahmedabad, we suggest that your business should ignore such important parameters.
Final Thoughts
Keeping your website maintained and updated is important for business success. It is not a one-time job that you do, and it will give you rewards for lifetime. Proactive maintenance means smoother operations and fewer disruptions for your users and other stakeholders. But keeping your website maintained and updated requires a professional who can handle all these tasks for you from time to time and has the technical know-how to keep your digital presence strong.
At Communication Crafts, we are not just about creating stunning websites, but about keeping them up to date too. Our website maintenance services ensure that your website not only meets the performance criteria but also fulfills the security checks too. So, if you are looking for a professional that not just creates WOW websites but helps you keep them ready to conquer the digital world, we have got you!
