The amount of people’s interest in eCommerce is exploding and so is the eCommerce business industry. If you too want to make a quick buck in it, your goal should be a scalable and profitable business that lasts. But how?
With the focus on content strategy and marketing, here are some questions answered:
How do you analyze the target audience?
Target audience analysis is important part of any marketing strategy. You should know who you are talking to and what they want. Some of the different ways to gather data are:
- Conduct a survey
- Interview existing clients
- Research websites and forums
- Analyze your website analytics
How to map your customers’ journey?
When it involves understanding your customer’s experience, there’s really no easy way. Many communicate customer journey maps. There are positives and negatives and like several other market research and documentation, it comes right down to two things:
- Identifying the goal and purpose behind it
- Knowing a way to actually apply and use it
How to develop a unique brand identity?
Building a brand is part of creating a personal brandas everything around us is built from the ground up.It can be done via:
- Documenting the highs and lows of building a business
This creates a humanizing aspect. The more your friends and followers are rooting for you, the more likely it is that they’ll purchase your product or recommend it to some other person. Building an e-commerce business is great, but building it for the long game and with intentionality is even better. Take it slow on the launch, perfect that funnel, and share your work with the world.
- Telling a story
It doesn’t matter which platform you choose. Irrelevant ads are never pleasing. Gone are the days when hard-selling used to be an effective tool for a marketer. Things are changing, people are changing, their needs are changing and so does their demands. Today, media houses belong to storytellers. That’s right! Storytelling hasturned the tables and has become a powerful sales pitch. And we see the real world’s results in favor of content depicting better stories.
- Adding a call to action
Content shouldn’t be only worth reading, but should also be worth sharing. And thebest way to do so is by having a strong and clear call to action embedded in it. The main
motto here is to encourage your audience to act. There are different types of effectivecall to action that includes:
- Lead generation
- Form submission
- Button clicks example ‘Read more’
- Social sharing
What are some good promotions techniques?
There are few of the many ways to do that:
- Use humor
Hilariously highlighting the message is a hit. It works this way:
- If your target audience is young – go for the dry, tongue in cheek irony to engage your niche.
- But if the target audience is a distinctly older population – skip this point.
- Include clickable
Since you will aim to make an emotional connection and convey the benefits yourbusiness can offer to customers, be sure that you give them some action to follow. The trick is todrive them to the landing page andincrease traffic.
- Be professional
Say no to shaky cameras, blurry images, uninteresting script. Even in a short content or a video script, a senseof professionalism will let your audience know your dedication towards delivering good quality work.
- Do personalize!
Right now, personalization is “in” with brands. These days, brands that matter and resonate with people are those that deliver products that are authentically made and designed as per the customer’s choice. Because, it’s the age of personalization.
As technology progresses further, the future of e-commerce will glow brighter than ever in 2020 and beyond. It’s time to stay ahead of the curve!