With the increasing use of social media, your brand needs to have an active social media presence. It is time-consuming, but it is also one of the most effective methods of marketing. Social media promotes your website, supports SEO and ads, increases your reach to your potential audience, and builds your brand story. Social Media advertising can be very beneficial to your business if you choose the right social media platform according to your product or services.
Here we will discuss which platform is suitable for which business type, but before that, we have to establish a social media strategy.
Before we jump into sorting out social networking sites, let’s learn a few important things about social media for business.
Social Media Strategy
The first and the most important thing one should keep in mind while making a social media marketing strategy is that it is better to use one platform more effectively & consistently that using all the platforms. All the platforms target different individuals, so should be the content, and it can take up a lot of time. This will not allow you to fully focus on your potential audience. If you focus on one platform, you can get better results. So start with one or two platforms, which has a relatively similar audience and would like similar content.
Introduce your audience with your brand, engage with them regularly, and post attractive & unique graphics- all these will help your business immensely. And once you are familiar with your audience define a specific goal and start working on that. Be it brand awareness, website traffic, promotion of your product or service- it can be anything. Once you have established that, make a thorough strategy for one month. Which type of content you want to share, what type of designs, everything needs to be decided beforehand. Choose what reflects your business best.
Below are the few key points you can work on for better results on social media:
- Your business goals
- Your USPs
- What stands you out from your competitors
- Customer Satisfaction
Don’t stick with one strategy only, change it as per the results you get. Improve it & get amazing results.
How to Choose the Right Social Media Platform For Your Business:
To choose the right social media platform, one must follow the following steps:
- Define Your Goal: Firstly, define your goal for social media marketing it can be anything from brand awareness, website traffic, promotion of your product or service to simply building a friendly relationship with your customers.
- Identify Your Audience: Now that you have defined your goal, find out where you can find your potential audience who can help you achieve your goal.
- Find Your Audience: Once you have identified your audience, find out where you can reach them and on which platform they spend the most time.
Best social media platforms for your business:
Below is the social media list of platforms on which you can advertise your business:
1- Facebook: Facebook is a big name with over 2468 million active users. It is one of the largest social media platforms and is the best choice for brands to advertise their business. Individuals from the age of 15 to 54 are very active on this platform. Facebook has many interesting features that allow you to host the live event, post multiple stories, pictures & videos. Recently FB has also introduced shop functionality, which is very salutary for businesses.
Moreover, FB reviews & profiles are taken into consideration for your website’s SEO. And, FB ads are the most affordable compare to the other platforms.
2- Instagram: Instagram is very popular among the youths. Individuals below the age of 34 years are very active on this platform. Currently, Insta has over 1 billion users and that makes it the most heavily used social media platform. According to the 2020 social media marketing industry report, 71% of B2B brands have a business Instagram account.
It also has features similar to FB, that allow you to host the live event, post multiple stories, pictures & videos. And similar to FB, Insta also has a shop functionality feature. The reach of the particular post relies mainly on hashtags. Instagram is probably the best platform for all business types as the people spend an average of 28 minutes per day on the platform on this platform.
3- Pinterest: 81% of users on Pinterest are women and as a result, popular searches tend to fall into categories such as clothing, fashion, makeup, recipes, event planning, weddings, baby showers, etc. Pinterest has 366 million active monthly users. Pinterest does have the paid ad’s option, but it also has some organic capabilities that other platform does not. One can always pin and repin from other users as it is wholly based on the Keyword strategy.
If you have a creative business, Pinterest is the best social media platform for you.
4- YouTube: With 2,000 million active users, YouTube is the best platform for video advertising. It is the best platform for instructional, education, & entertainment videos. One can also add behind the scenes glimpses, customer testimonials, tours, or commercials here for brand awareness and customer reach. Individuals from the age of 18 to 49 are active on YouTube.
If you want to get the best results from this platform, you must post highly-edited, education, or entertainment video. An individual spends an average of 12 minutes on YouTube watching videos every day.
5- Twitter: With over 386 million active users, Twitter is famous for its 280-character short posts. It is the best option for short, regular updates. This platform is best for the new, world leader, celebrities regularly post the updates and this is why most people use twitter. The majority of users on Twitter are 24-34 years old and among them, maximum visit it for new or regular updates from their favorites brands or famous personalities.
Twitter wars or mean tweets are very famous among the audience for the sassy replies. Alike Instagram, twitter is also all about the keyword strategy.
6- LinkedIn: LinkedIn might not be the first preference for the individual seeking for memes or gossip, but it is the number one social media platform for professionals. LinkedIn has over 3 million company pages with over 310 million active users. It is specially designed for professional networking.
It is the second most popular social media platform for B2B companies. It is popular for connecting with other businesses, and to nurture recruitment.
All these can take up a lot of your time and that will not allow you to focus on both running a business and successfully marketing your business. So, the best alternative is to hire a social media marketing company. They have the experience and time to develop & execute a successful social media marketing strategy.