Let’s face it, in today’s crowded market, brands need to stand out like a zebra in a flock of pigeons. And one way to do that is by creating a brand mascot that’s as memorable as your favorite song stuck in your head.
If you’re looking for a team with the experience and expertise to bring your brand to life with a memorable mascot, Communication Crafts is here to help.
In this blog, you will get to know-
- What does Mascot Mean?
- Why are they attractive?
- How can you build one?
- Examples of Famous Brand Mascots
Let’s Go!
What does Mascot Mean?
Brand mascots are like the life of the marketing party – they’re colorful, memorable, and always seem to have a smile on their face (even when they’re selling you something). They’re like the class clown, but instead of telling jokes, they’re here to sell you a product or service.
Imagine your favorite brand as a person (or an animal, or even a talking cheeseburger). That’s kind of what a brand mascot is. They’re the friendly face (or faceless entity) that represents the brand’s identity and values.
Why are they attractive?
Brand mascots are so darn attractive because they’re designed to be eye-catching and irresistible to consumers. They’re like the cute and cuddly puppies of the advertising world – you just can’t help but want to pet them and take them home with you.
One of the reasons why mascots work so well is because they tap into our emotions. They make us feel happy, nostalgic, and even a little bit silly. And when we associate those emotions with a particular brand, we’re more likely to remember it and develop a positive connection with it.
If you’re looking for a team with the experience and expertise to bring your brand to life with a memorable mascot, Communication Crafts is here to help.
How can you build one?
Understand your brand’s personality: Before creating a mascot, you need to have a clear understanding of your brand’s personality and values. Is your brand fun and playful, or serious and professional? Knowing this will help you create a mascot that embodies your brand’s personality.
Choose a type of mascot: Mascots can take many forms, such as animals, people, objects, or even abstract concepts. Consider which type of mascot will best represent your brand and resonate with your target audience.
Develop a backstory: A good mascot should have a backstory that explains its personality and why they’re associated with your brand. This backstory can be used in advertising and marketing materials to help build your brand’s identity.
Design your mascot: Work with a designer to create a visual representation of your mascot. Consider the colors, shapes, and textures that will best represent your brand and make your mascot stand out.
Test and refine: Once you’ve created your mascot, test it out on your target audience to see how they respond. Make changes as needed to ensure your mascot is resonating with your audience and effectively representing your brand.
Examples of Famous Brand Mascots
Tony the Tiger – Kellogg’s Frosted Flakes: Tony the Tiger is a friendly and energetic cartoon character who has been the mascot of Kellogg’s Frosted Flakes since the 1950s. He is known for his catchphrase “They’re Grrrrreat!” and his positive attitude.
Ronald McDonald – McDonald’s: Ronald McDonald is the primary mascot of the McDonald’s fast-food chain. He is a clown character with red hair and a big smile, and he has been promoting McDonald’s food and charity efforts since the 1960s.
Michelin Man – Michelin Tires: The Michelin Man is a white, marshmallow-like character made of tires. He has been the mascot of Michelin Tires since the early 1900s and is often used to promote the company’s durability and strength.
Mr. Peanut – Planters Peanuts: Mr. Peanut is a monocle-wearing anthropomorphic peanut who has been the mascot of Planters Peanuts since 1916. He is often depicted as a refined and sophisticated character, promoting the high quality of Planters’ nuts.
The Geico Gecko – Geico: The Geico Gecko is a talking gecko who has been the mascot of the Geico Insurance company since 1999. He is known for his distinctive British accent and for promoting Geico’s various insurance products.
The Jolly Green Giant – Green Giant: The Jolly Green Giant is a giant who has been the mascot of Green Giant vegetables since the 1920s. He is well-known for his catchphrase “Ho ho ho!” and for sharing the benefits of consuming veggies for good health.
The Pillsbury Doughboy – Pillsbury: The Pillsbury Doughboy is a cute, chubby, and giggly character made of dough who has been the mascot of Pillsbury since the 1960s. He is often used to promote Pillsbury’s baking products, such as cookie dough and biscuits.
The Kool-Aid Man – Kool-Aid: The Kool-Aid Man is a giant pitcher of red Kool-Aid who has been the mascot of Kool-Aid since the 1950s. He is known for crashing through walls and exclaiming “Oh yeah!” to advertise Kool-Aid’s cool flavor.
The Energizer Bunny – Energizer Batteries: The Energizer Bunny is a pink mechanical rabbit who has been the mascot of Energizer Batteries since the 1980s. He is known for his unstoppable energy and for promoting the long-lasting power of Energizer batteries.
The Trix Rabbit – Trix Cereal: The Trix Rabbit is a mischievous cartoon rabbit who has been the mascot of Trix Cereal since the 1950s. He is known for his catchphrase “Silly rabbit, Trix are for kids!” and for trying to sneak a bowl of Trix cereal despite being told he can’t have any.
At Communication Crafts, we understand the importance of building a strong brand identity that resonates with your target audience. With more than 18 years of industry experience, our team of marketing experts has helped a variety of clients from different industries build their brand identity and reach out to a greater audience.
If you’re looking to build a brand identity or revamp your existing one, we are the best team to help you achieve your goals. We pride ourselves on our creative approach, attention to detail, and commitment to delivering exceptional results. So why wait? Contact us today to learn how we can help take your brand to the next level.
