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What is Digital Marketing?

By November 23, 2020January 4th, 2021Blog

Digital marketing has always been here. It has just evolved with time. With the ever-changing dynamic of the marketing world, digital marketing has become an integral part in achieving success for any business-small or large. Living in this digital age, it comes as no surprise that more and more businesses are aligned towards online marketing to achieve their business goals.

But what is digital marketing?

Simply put, digital marketing is marketing of products or services through digital channels.

Channels such as mobile apps, email, web apps, search engines, social media or any new digital channel, are the medium through which marketing strategies are carried out.

Maybe a better question is: Why is digital marketing so popular?

With more than 3.5 billion daily social media users, connecting with the customers or the target audience is a whole lot simpler! No more going door-to-door handing out pamphlets or calling leads trying to make a sale happen!

An excellent digital marketing strategy helps a brand establish great online presence along with getting an edge over the competition. With people spending 11+ hours on electric devices daily, creating good content that provides value to the viewers can work wonders for your business growth.

That’s why creating the right type of content for specific digital channels is crucial.

With 89% customer retention for businesses that adopt some kind of digital marketing strategy compared to 33% for businesses that don’t, choosing the right marketing approach is key for success.

Wondering what are the different niches of Digital Marketing? Let me lay it out for you.

Different types of digital marketing techniques:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Content Marketing
  4. Email Marketing
  5. Social Media Marketing (SMM)

1. Search Engine Optimization (SEO)

 Search Engine Optimization, famously referred to as ‘SEO’ is the art of ranking websites on Search engine result pages (SERP’s) such as Google, for more online visibility- in the unpaid section, also known as organic listings. Although optimizing the webpages is no easy or quick result process, improving SEO performance can help a brand garner more attention and attract more prospects and retain customers.

How does SEO work?

It’s simple. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. After this the Google crawler’s algorithms analyze the pages in the index, considering more than hundreds of ranking factors to determine the ranking on the SERP for a given search input.
If we go behind the surface of SEO, it is not as simple as it may sound. There are two ways to optimize a webpage:

  • On Page SEO
  • Off page SEO

As people make millions of searches every year, SEO is the primary source of digital traffic for brands.

2. Search Engine Marketing (SEM)

With millions of businesses vying for the same eyeballs, SEM is another great way of promoting products online. Search engine marketing involves creating paid advertisements that show on SERP’s for a certain input text. Marketers smartly bid on certain keywords for products or services users search for the most, which gives the ads to appear on the top of the result page.

Pay-per-click (PPC) is a part of SEM in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to the site, rather than attempting to “earn” those visits organically.

Google Ads is the most popular PPC ad system in the world. It enables businesses to create ads that appear on the Google’s search engine and other Google properties.

Paid advertising is a great way to save ample amount of time. Rather than optimizing website for better organic search ranking that is time consuming, SEM is a quick way to promote products whenever the marketers want too.

3. Content Marketing

Content marketing has proven to deliver resounding success. It is seen that running content marketing campaigns is effective in growing audience engagement, driving sales and developing online presence of the brand. The resounding success of digital platforms is due to one simple reason: people feed on great content and such platforms offer just that.

It is an integral part of any internet marketing campaign because it answers the questions- the audience wants to know. Providing great value in the content, you can cut through the noise and engage better with your customers and easily generate more leads.

Wondering the impacts of high quality content marketing can have on the audience? Read up!

4. Email Marketing

Email marketing helps a brand connect with their audience on a regular basis. Running personalized email marketing campaigns from time to time to engage with the existing and potential customers can help increase business sales. The best part about email marketing is that there is no need to always talk about products or services directly.

You can do a lot of things. From sharing customer stories to creating interactive videos that show behind-the-scene footage. This helps curate a better relationship with the customers and the leads.

5. Social Media Marketing (SMM)

Social media marketing is the use of social media platforms to connect with the audience to increase the value of the brand, drive sales along with diverting social media traffic to the company website.

The major social media platforms as of now are: Facebook, YouTube, Instagram, Pinterest, Twitter and Snapchat.  With more than 3.6 billion monthly active users, the number is expected to grow even more. Running platform-specific social media campaigns can works greatly to entice the audience to engage with the brand.

That’s the scoop for digital marketing! If you are looking to start an online marketing campaign, go forward with any one of them first. Once you get a better grasp of things, give other options a shot!

However there are a lot of aspects that go into choosing the ‘right type’ of online marketing- from the target audience, to the media platform, and the products or services being promoted. But just creating content won’t create a success story for the brand. You need to create engaging content that will echo in the audience’s head even after days!

You need to hire the pros who simply know how to make it work!

This is where Communication Crafts comes to play. As a leading digital marketing company, we simply understand all your business goals, and tailor a custom marketing strategy that meets all your business needs. With the best digital marketers, content marketing specialist, video marketers, SEO experts working round the clock as part of our marketing team, we put forward the best marketing strategies that will help increase your audience reach and eventually drive the sales. Customer satisfaction is of utmost importance to us and we wouldn’t have it any other way.

Want more traffic for your business website? Hire us and make it happen!

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