Atul Auto

Client

ATUL AUTO

Industry

Automobiles

The Brand

Atul Auto is one of the largest manufacturers of 3-wheeled commercial vehicles with a legacy of over 50 years. It designs, engineers and manufactures a wide range of high quality vehicles that are widely popular and used across India and multiple countries around the world.

01 The Challenges

Despite having a solid legacy and consumer trust, the brand lacked expertise in branding and advertising strategy and execution. The competitors are bigger and more established in the industry. They didn’t just need a creative partner – they needed a strategic partner who could conduct in-depth on-ground and online research, read the market, extract impeccable insights and use all the intel to create and execute a winning branding and advertising strategy.

02 The Solution

Communication Crafts began with primary and secondary research of the Indian 3-wheeler industry, with our team stepping on the ground for a full-blown survey with the most important TG segments. This, coupled with the findings from secondary research, provided us with a deep understanding of the market gaps, expectations, and the relevant insights that led to a long-term branding and advertising strategy for Atul Auto.

Over the next couple of years, we followed a roadmap that featured multiple milestones like upgrading the brand positioning, visual branding, digital strategy, on-ground activations, P.O.S. approach, and enhancements on the website for stronger lead generation.

03 The Result

Atul Auto has been competing fiercely against larger competitors, eating their market share steadily. The brand perception has risen by a considerable rating with increased brand awareness and a positive impression among the target group.

The website continues to deliver high quality leads, owing to our continuous efforts to keep it ranking in the top 3-wheeler brands in India.

On the digital/ social platforms, the engagement continues to grow month-on-month, serving as another medium for high-quality lead generation.

Increase in Organic Traffic

0 %

Monthly Leads

0 +

ROI

0 %