Lubi Pumps

Client

Lubi Pumps

Industry

Building Materials

The Brand

Lubi Pumps is one of India’s leading manufacturers of pumps, motors, valves, solar products, and industrial solutions. With 20+ branch offices, 2500+ distributors, huge foundries in Gujarat and a presence in 120+ countries, the brand has built a strong legacy in the pump industry with a manufacturing capacity of 700,000+ units annually and a group turnover exceeding ₹2000 crore.

01 The Challenges

Despite its strong market presence and distribution network, Lubi Pumps faced multiple branding challenges:

Lack of a clear, unified brand positioning
Inconsistent brand communication and collateral
Limited brand recall compared to competitors investing heavily in marketing
The need to connect with both traditional trade audiences and emerging urban markets

The brand required a strategic transformation that would elevate its identity while maintaining its legacy of reliability and performance.

02 The Solution

As the next generation of leadership took charge, Lubi Pumps partnered with Communication Crafts to modernise its brand identity, strengthen positioning, and expand its presence across digital and trade ecosystems.

Communication Crafts developed a comprehensive brand transformation strategy combining brand positioning, communication design, and integrated marketing.

Strategic Brand Foundation

We conducted a detailed competitor and communication landscape analysis across local, national, and global markets. Based on these insights, we defined Lubi Pumps’ brand personality and established a clear positioning.

The final brand idea “Flow Nahi, Force.” captured the power, performance, and reliability that define the brand promise.

Brand Identity & Communication

We revitalised the brand through a refreshed logo system, structured brand guidelines, and a comprehensive set of brand collaterals.

These included:

Corporate presentations and brochures
Dealer and influencer presentations
Showroom branding guidelines
Trade engagement materials and marketing assets

This ensured consistent communication across every stakeholder’s touchpoint.

Integrated Marketing & Campaigns

To expand Lubi :Pumps’ visibility and strengthen market recall, we launched integrated marketing campaigns across digital platforms, outdoor branding, events, and sports partnerships.

Key initiatives included:

IPL partnerships with Gujarat Titans and Sunrisers Hyderabad
Pro Kabaddi League collaborations with Telugu Titans and Patna Pirates
Social media campaigns targeting trade influencers and regional markets
Hyperlocal visibility through vans, autos, hoardings, and outdoor activations

03 The Result

Communication Crafts’ continued and consistent brand strategy and execution positioned Lubi Pumps as a dynamic and powerful brand in both industrial and mainstream audiences with higher top-of-the-mind recall, increased confidence of the trade and channel partners, and overall elevation in the brand’s reputation.

Social Media Reach

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Total Video Views

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Content Interactions

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Follower Growth

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