Magson
From a gourmet store people knew about, to a gourmet experience people showed up for
Magson
Client
Magson Gourmet Stores
Industry
Food & Beverages
The Brand
01 The Challenges
Magson faced a shifting retail landscape where increasing competition from similar competitors and quick commerce began impacting both store visits and sales performance.
Key challenges included:
Declining footfall across retail locations
The need to strengthen brand recall in a competitive gourmet market
Balancing both in-store engagement and digital visibility
Addressing customer perception around pricing while highlighting product variety
The brand needed a strategy that would refresh its identity and make the shopping experience more engaging for customers.
02 The Solution
Communication Crafts developed a 360° brand and retail engagement strategy designed to revitalise Magson’s customer experience both in-store and online.
Brand & Communication Revamp
We modernised Magson’s visual communication and messaging to create a more approachable and contemporary brand identity. The refreshed communication highlighted the brand’s diverse gourmet offerings while reinforcing accessibility and value.
Reframing Price Perception
Campaigns such as “Glocal to Local” were introduced to emphasise product variety and affordability, helping customers see Magson as more accessible rather than exclusively premium.
Interactive In-Store Engagement
To increase store visits and encourage repeat purchases, we introduced interactive in-store experiences, including the Assured Discount Spin-the-Wheel, where customers shopping above ₹1000 could win rewards. This activation generated 500+ spins within 20 weeks, driving excitement and engagement inside stores.
Themed Monthly Campaigns
A structured monthly content calendar kept communication fresh and relevant.
Campaigns included:
- Joyful January – Highlighting premium selections and curated gourmet finds
- February Feast – Valentine’s-themed indulgence campaigns
- March Masala Madness – Celebrating bold flavours and festive treats
- All-Rounder April – Cricket-inspired snack campaigns during IPL season
These campaigns combined product storytelling, promotional offers, and engaging digital content to keep customers consistently connected with the brand.
