Have the best properties but can’t generate the right leads? Lost in how to persuade the customer to close the sale? Or simply want to improve client conversion rates? Don’t worry, we got you!
Real estate is a lucrative market but also quite precarious. Home buyers need a helping hand when finding their dream first house or vacation home. In India, most deals happen through brokers and others via. digital platforms and social media. And we can already see the trend towards digital media growing. So, if you are still using pen and paper to gather leads, you might be using a phone with a rotary dial when everyone else is carrying a smartphone. Making your listings viewable online will ensure the buyer finds you and not the other way around.
So, without further ado, let’s dive into some interesting ideas for real estate digital marketing that will get you leads in record time and give your marketing efforts a boost:
1. Great Web Design = Great Business!
It’s time to ditch pen and paper and endless folders. Reinvent yourself by taking your business online. Create a website with an attractive interface and easy navigation. Your website makes the first impression on the customer. So, ensure it is clear and clutter-free. Keep the content fresh and regularly update the listings. If it seems like a daunting task, you could consider getting a professional to help you or a real estate marketing company. Deliver unforgettable digital experiences with our web development services!
2. Match the buyer and the property
Give the buyer what they want, it makes no sense to sell shoelaces to someone who wears sandals. Figure out what your buyer is looking for. Are they looking for a lavish mansion with many facilities, a cozy house in a peaceful neighbourhood or a suitable modern apartment? Once you find the market you want to cater to customize your offerings to suit their tastes and preferences.
3. Don’t sell a property sell a dream
Purchasing a house is usually a once in a lifetime decision for most people. Buying the perfect house takes work and research. Show buyers that their path to their dream castle is through you. Make sure you appeal to the right type of buyer. Don’t just sell the house, sell the lifestyle, promote the fantasy! You can achieve that through our real estate digital marketing service providers who can help you market your properties in an interesting manner.
4. Know your enemies
The real estate industry is a shark-infested ocean. Existing companies compete fiercely. It is essential to know what they are offering, what they are doing to stand out and their pricing strategies. This will help you in finding the gaps and using that to your advantage. Offer what your competitor has overlooked, target the market they haven’t even thought of and always be aware of their latest actions. Well, coming up such insights can be tough, but you can rely on Communication Crafts – we help you leverage the overlooked opportunities through our real estate digital marketing services.
5. Visibility is profitability – Rankings
The philosophy of “Just because something cannot be seen does not mean it doesn’t exist” falls flat in marketing. The buyer must know your company exists. Being visible to buyers directly affects your brand image and market standing. So, how do you become more visible? The answer is rankings. Buyers click on the top links in their search results. Get that spot with digital marketing tools, specifically for real estate such as asynchronous home tours, video walkthroughs and virtual staging.
6. Persuade like nothing else – Retargeting
Seeing footfall on your website that ultimately does not lead to conversions can be disappointing. To rectify that you can set optimize the user’s journey on your website and carry out retargeting campaigns through Google ads, Facebook ads or LinkedIn ads to reach out to them. Use cookies and tracking pixels to find visitors who show interest in the listings. Balance advertisement timing and frequency so that buyers are not overwhelmed.
7. Create a Buzz- Testimonials
A buyer trusts another buyer more than a company. It is essential to have client testimonials on your website. 72% of customers say positive testimonials increase their trust in a company during consideration. Authentic testimonials not only improve the visitors experience on the website but also increase word of mouth which is buyers sharing their experience through conversation and recommendations.
8. The world of Virtual Reality (VR)
Searching for a home can also be a very physically taxing job. Giving your clients the comfort of sitting in their homes and viewing any property they wish to, will boost your company’s appeal. Organize virtual tours of various properties. It will provide your buyers with an immersive experience and make you stand out from your competition.
9. Letthe internet help you
Sounds confusing? It’s quite simple. This can be done by conducting SEO research and using the most effective keywords on your webpage. This will help pull all online traffic to your website. You could consider hiring an SEO expert from a digital marketing service provider for your real estate company. Want us to create your next digital strategy? Learn more about our SEO services.
10. What’s the point of fitting in?
You could offer what every competitor out there offers, or you could provide something exclusive. Specializing in a niche market will attract buyers to you. Use the right channels to make yourself heard. Creating that unique strategy for digital marketing in real estate will help you stand out. Some niches you could try are:
- Senior housing
- Student rentals
- Luxury homes
- Eco-friendly homes
11. Squeeze Page
It’s a silly name for a highly effective tool. In digital marketing for real estate, it is a lead generational page that is used to squeeze out the email address or other contact details from the visitors through the activity of Paid marketing. This will be useful in the long run for any email campaigns that the company has in store. Want to start your next ad? Learn more about our paid promotions service.
12. Be Pinterest-ing
Advertising on Pinterest can influence the sale of your real estate business. Creating a Pinterest board with captivating images of various properties. You can include the features, area, close by landmarks and other amenities. Interact with the audience by responding to their comments, this will build trust with potential buyers.
13. Tis the season – Festival marketing
India is the land of festivals. Festivals present an opportunity to advertise your real estate business. You can personalize your email campaigns during this time to grab your buyers’ attention or create specific campaigns for them. Present them with festive offers and seasonal discounts through specialized digital marketing tools for real estate. Capitalize on the social media with our strategies.
14. Follow up
When requests and inquiries are sent in by customers ensure that you provide them with a swift response. This will set a positive tone for future communications. After showing the property to a prospect, gather their feedback and address any concerns they might have. Be persistent in your follow-up but maintain professionalism. You can also request referrals from their families, friends, relatives, and colleagues.
15. Incite action
The most critical part of real estate marketing is closing the deal. So, how do you convince the buyer to seal the deal? Create a sense of urgency and incentive to purchase. Offering limited time discounts, once in a lifetime offers and convey that many other buyers are also interested in the property. Want to know how? We create your next digital strategy to stand out.
Now, you have the marketing arsenal ready to conquer the real estate world. These tactics will help you command the market and attract qualified buyers.
But you would need a team of experts in digital marketing for real estate that help you execute these ideas and provide you with the ROI you seek. You can turn up to Communication Crafts is one of the most effective real estate advertising agencies in Ahmedabad. We offer 360° digital marketing services for real estate businesses and help you achieve your digital objectives by choosing right channels. Learn more what we can do for you, click here.
