In 2025, the question will not be whether your business is on social media, the question will be whether your business can afford to be not on social media? The medium has become a dominant force in modern communication, eclipsing traditional media like TV, print, and radio. With more than 3 billion people on social media today, it is not just another trend that will fade away, it will stay. And businesses who want to be heard, seen, and grow, social media is going to be an important part of their marketing strategy. As a social media marketing agency, we would say to every brand out there, if you are not harnessing the power of social media, you might as well be shouting at a void. Let’s understand why this marketing strategy will be more important than ever for businesses in 2025.
Meet your audience where they hang out
The social media space is expected to grow to 5 billion people by 2025. That means 5 billion people will be glued to their screens, scrolling, liking, and sharing content which they find interesting and ultimately which will influence their buying decision. So, if your content is not popping on their feed, maybe they will be viewing your competitor’s content.
So, if you think just posting a few memes is enough to get the desired customers, you need to think again. Moreover, assuming that you will be on top of their mind, it’s time to think about your strategy again. As a brand, you will need to create content that people share and talk about, ultimately that will create the buzz.
Pro Tip:
As a branding agency in Ahmedabad, we suggest to our clients that having a social media profile is not enough. You will need to have your own space as a brand. In other words, you will need to craft stories that resonate with your target audience on a human level. As people today don’t want to just listen to what a brand has to say, they will be looking forward to interacting with the brand too.
The Power of Community Building
The year 2025 will be all about having a social media community rather than a social media following on your brand page. When you create that community for your brand, you will not just gain followers, rather you will gain people who stay loyal to your brand. In certain cases, these people would even defend your brand against haters who try to diminish your brand’s reputation. Take for instance, Apple, a brand that has developed its community over the years. And people who are loyal to the brand would not take a word against the brand and would be buying their products again and again.
And listen carefully, this is not just a feel-good strategy, it’s a revenue generating machine. Brands that will make their followers feel heard and make them part of a something bigger, will get a better ROI from social media than brands who will be just focusing on increasing their follower base
Pro Tip:
It’s not just about posting content but encouraging your followers to engage with your content and engage with them back. As an advertising agency in Ahmedabad, we have seen that when you respond to comments, create polls, or even ask questions to your audience, your engagement statistics grow to the next level. Because everyone wants to be seen and heard on social media, if you have a huge follower base.
Content is Still King!
If you think you will win the social media game, with just aesthetics, content is still the king. As brands, you will need to understand that the attention span of your social media audience is going to go down in 2025. So, if your content is not grabbing eyeballs, your viewers might not even think for a second before scrolling it. Hence, you need to focus on quality rather than posting content that is mediocre.
At Communication Crafts, being a social media marketing agency, we vouch to go for a mix of short-form videos, eye-catching visuals and interactive content that makes your users addicted to your social media feed. Think of it as Tinder, if you aren’t appealing, you will be swiped left.
Pro Tip:
Tried user-generated content before? If it has worked for you, then it’s time to boost your feed with more user-generated content. Let your social media followers speak on your behalf. Ultimately, such content will add trust for your future audience. And audiences in 2025 would demand authenticity rather than some flashy influencers who are promising a lifestyle that is only affordable to a certain audience.
Ad Targeting Like Never Before
We are entering the AI age, and social media algorithms will be getting upgraded to the next level. They will know your customers’ every move – better than you do. That’s a golden opportunity waiting for you to be grabbed. If you master the paid marketing side of social media and train your algorithm well, your social media will convert into a lead magnet getting relevant leads for your business.
So, it’s time to utilize your social media advertising budget and get the best out of your social media. If you feel you might need an expert’s help, feel free to hit us up. As a digital marketing company, we offer performance marketing services to get your brand noticed by the right audience.
Pro Tip:
Don’t just get to basic targeting, but rather have a team of experts to brainstorm on what exactly your audiences will be searching on social media. As a social media marketing agency, we often get help from our performance marketing experts in such cases.
The Rise of Micro Influencers
Gone are the days when major influencers had the limelight. The year 2025 will continue to be the year of micro-influencers. The reason behind the same is people will be looking forward for authentic content more. Plus, they will be getting smarter, so they will be more likely to trust an influencer who has 10,000 followers than someone who has 10 million followers.
Another reason for the growth is due to the rise of regional ads in 2024. And brands who would want to reach out to audiences that are in non-metropolitan cities, the best option will be to go with micro-influencers. Lastly, they give a better ROI to brands who are willing to spend less on influencer marketing and want a better engagement from the spending. It’s a win-win by the end of the day.
Pro Tip:
As a social media marketing agency, we would suggest brands to partner with micro-influencers who align with your brand values. Authenticity will be the name of the game in 2025
Wrapping up:
At Communication Crafts, we are not in the business of sugar-coating stuff, so if your brand is not there on social media in 2025, you will be basically invisible to your audience. Social media is where the future of businesses lies. So, if you wish your brand to be amongst big names, then social media strategy is a must.
But, to play on the social media playground and win the game, you will need a partner that helps you learn the best tricks of the trade. And who is better than a social media marketing agency! Partner with us and see the results first-hand.
