CONTENT IS THE KING!
We all have heard this phrase, but we don’t know why it is called the king. Well, if you ask us, it is the one single element that can add recognition, trust, and positive sentiment to your brand. But, with the current digital landscape, making your content stand out from the crowd is a tough job. Well, worry not, if you have landed on this blog, then you’re in the right spot. Just like you want your content to grab eyeballs, this content is written on similar lines. Whether you are a newbie at content marketing or have been leveraging the strategy for some years now, as a branding and digital advertising agency, we would help you take it to the next level. So, let’s dive into the various types of content marketing that are required to propel your brand forward.
TYPES OF CONTENT MARKETING:
Before we dive into the content marketing forms, you need to do a little homework with your marketing team. You need to first understand where your customers buy from actually and what are those touchpoints that influence their purchase. This would help you understand which form of content will work best for you.
Blogging
Let’s kick things off with blogging: A content marketing format that has stood the test of time. And there is a reason for that. This format allows brands to share their expertise over their topic and educate their target audiences. Furthermore, this also allows your brand to improve its SEO position on any search engine when done right. You can even partner with a search engine optimization agency to improve your brand visibility.
Why it Works?
SEO Benefits: When you add more blogs to your website, your chances to rank improves simultaneously
Audience Engagement: Who said blogs can’t be engaging? If you have good traffic coming to your website, expect a conversation in the comment section.
Lead Generation: Blogs can also act as a medium of bringing readers into your marketing funnel via. CTA
Video Marketing
Audiences today are blasted with content every moment as we speak. Their attention span has been growing narrower, making it difficult for brands to capture eyeballs. Hence, videos, especially short videos, have turned out to be a game changer. Moreover, they are an effective medium to convey your brand story, showcase products, or even share fun tutorials about your product.
Why it Works?
Higher Engagement Rates: Videos’ ability to hold the attention span of the viewers more than text makes them a go-to-choice for content marketers
Shareability: Catchy videos are likely to go more viral which makes your brand more visible in front of a larger audience
Versatility: Video content is not just bound by social media. Videos can be used across various platforms like blogs, websites, and emails making them a versatile content resource.
Social Media Content
Social media is where the magic happens! A powerful social media presence can benefit your brand in ways that you cannot imagine. As a digital marketing company, we understand that it is not just about posting content regularly but posting content that actually resonates with your audience.
What makes this content category interesting is the multiple formats your brand gets to engage with your audience. Whether it be live sessions, stories, and polls to engage with your audience in multiple ways and build brand loyalty. Again, with multiple platforms at your disposal, you can choose how you want your brand to represent in front of your audience, whether you want your brand to appeal to a younger audience on Instagram or appeal to professionals on LinkedIn.
Why it Works?
Real-time engagement: Your brand gets a chance to connect and interact with their potential customers instantly.
User-generated content: Who says your audience just has to like your content? They can do a lot more than that, even spark a conversation about sharing their experiences with your brand
Brand loyalty: X person has been constantly commenting on your brand posts. That speaks about the trust and loyalty they have with your brand.
Email Marketing
Well, we can’t miss this format. Like, we said we are in a world where your potential customer is being blasted by content every second. What stands out from the crowd is a well-drafted email. Email marketing remains one of the most effective content marketing strategies as it appeals directly to your audience which drives conversion. Whether it be a new offer that you want your potential customers to know about, your newsletters, or a personalized message, email works amazingly.
Think of it as your exclusive club where only selected members get entry based on exclusive invites. As a branding and advertising agency, we would use this as a chance to give our audience some sneak peek at what’s about to come and what they can expect from our brand.
Why it works?
Targeted messaging: In other content strategies you have to craft a single message for all your buyers. Here you are messaging a particular group with a targeted message
High ROI: Like we mentioned above, targeted messaging means more chances of conversion into a potential customer.
Consistency: Another reason why this content strategy works is when your audience receives valuable content at regular intervals, you remain on top of their mind.
Infographics:
We have explored the video content above. Similarly, content marketing is not just about heavy text messages and long form content. Sometimes, a picture can speak a thousand words. Yes! We are talking about infographics; a way in which you can present your information in the form of visuals. The benefits? Easy to consume content, visually appealing, and you can break down complex concepts into smaller parts. As a branding and advertising agency, we understand how visuals can be a game-changer in your content strategy.
The usage of such content format is just your imagination. Share reports, statistics, processes or even fun facts about your brand that appeal to your target audience. This eye-catchy content format not only appeals to your audience but also is easy to share, amplifying the reach of your content.
Why it works?
Visually Appealing: Engaging content grabs eyeballs for sure, making sure your content reaches the audience
Shareable content: Sharing a blog can be tough, sharing an infographic. That’s easy!
Easy to understand: This content format ensures that complex topics are easy to understand for your audience ensuring that it influences their buying decision.
What Else?
Well, there are multiple other content formats which can benefit your brand in multiple ways. A few of them are e-books and whitepapers if you want to deep dive into a particular topic and establish yourself as an industry leader. Another format is podcasts, which positions your brand as a thought leader and provides your target audience with the ease of consuming content irrespective of location. Another format which has been growing a lot is user-generated content which is being used by brands to let their potential customers resonate with the brand more.
Which kind of content would work best for your brand?
As a branding and advertising agency, we suggest to our clients that there is no one-size fits approach to content marketing. You need to first understand where your audience consumes content and reach out to them on that particular platform.
Whether you’re partnering with a digital marketing agency, to craft compelling campaigns or boost your online visibility, remember that the right content can make all the difference.
At Communication Crafts, we have helped multiple brands leverage content marketing strategy to the fullest. If your brand is struggling to leverage content, let’s collaborate to create content that makes your brand unforgettable in the minds of their audience.
