If used correctly, Instagram can be the most effective platform for marketing. It is the birthplace of all trends, tempting more and more people of all ages to join this social media platform.
Instagram is a productive network of businesses and leads, and it is the most creative platform for advertisements to maximise engagement.
Uploading videos and photos through stories, reels, IGTV and regular posts can stimulate your audience’s mind to deliver marketing goals that produce a tremendous amount of leads while retaining and engaging your existing audience.
Table of Content
- What are the Benefits of Instagram Marketing
- Target Audience
- Multimedia Content
- User-Generated Content
- Instagram Insights
- Why Hire an Instagram Marketing Company?
- How to Find the Best Instagram Marketing Company?
- Understanding your brand’s needs
- Offering versatile marketing services
- Client testimonials and company portfolio
- Monitoring results of marketing campaigns
- Flexible and transparent pricing
- Seamless communication
- The Takeaway
What are the Benefits of Instagram Marketing?
In recent years, Instagram has evolved and it is much more than just a photo-sharing app. Businesses have started realising the importance of brand promotion on Instagram.
Just think about the wide range of products and Instagram ads you come across while casually scrolling through your feed. Sponsored Instagram ads on stories, reels and feed are effective ways to reach potential customers and retain your existing audience.
Instagram advertising is the up and coming method of engaging your audience and boosting conversion rate at the same time.
Let’s discuss the perks of Instagram advertising in detail:
Even though it may not feel like the most effective platform for marketing, Instagram has proven to be the dark horse among other social media platforms. With consistent growth in popularity, promotion on Instagram is getting more and more worthwhile.
Being the home of trendsetters and influencers, Instagram has a vast and ever-growing network of businesses and consumers at present. And with a push in the right direction, Instagram marketing can be used to boost businesses at an exponential rate.
Here are some statistics to prove it:
- Instagram has over 1 billion active users with 30 minutes of average daily use, making it a gold mine for businesses with an advertising reach of 1.16 billion users.
- At least one business profile or brand is followed by 90% of Instagram users.
- 81% of Instagram users claim that they use it to explore products and services.
- 130 million Instagram users click on a shopping post every month.
- Instagram marketing services and features are used by 71% of businesses in the USA.
- There are 500k influencers active on Instagram.
It is a known fact that identifying your target audience is the first step towards successful marketing, and that’s quite easy to do on Instagram. You can monitor your competition, similar products or services, behaviour and interests of your existing followers and demographics.
Studying Instagram demographics can simplify the process of identifying your target audience for effective promotion on Instagram.
Instagram supports the content of all formats- text, audio, image and video. Such a versatile platform gives you the freedom to use Instagram advertising in any way you want.
- You can post short and concise Instagram ads on stories and reels like product teasers or giveaways;
- You can share all formats of content on your feed;
- You can post long IGTV videos for a product launch or share the story of your brand.
User-Generated Content (UGC)
One of the easiest and most effective ways of promotion on Instagram is through user-generated content. It increases engagement without expending any effort or money at all.
By using the content posted by your followers displaying your product in one way or another, and tagging them in the post in return creates a special relationship with your followers.
You can search for UGC by exploring tags and hashtags by Instagram users.
UGC makes your brand seem more relatable to your audience, and your tags help them get more recognition and followers in return.
This type of content makes your followers feel more involved with your brand and increases brand loyalty.
Feedback is key when it comes to a successful marketing campaign, and Instagram Insights provides the same efficiently.
Instagram Insights is a free analytical tool for business account for getting an in-depth understanding of your content’s performance and your audience’s behaviour.
Easy tracking of your audience’s reaction, behaviour and engagement let you form Instagram advertising tactics that successfully intrigue your audience and provides the desired conversion rate.
Following and tracking Instagram insights can help you deliver unforgettable and impeccable user experiences to your audience.
For an in-depth discussion over the most effective Instagram marketing strategies, CLICK HERE.
Now that you know the major advantages of Instagram marketing, let’s discuss the importance of hiring an Instagram marketing agency.
Why Hire an Instagram Marketing Company?
The answer is simpler than you think!
First of all, an Instagram marketing company can provide you with experts who understand the demographics of Instagram, and have experience handling many other Instagram business accounts.
You don’t have to expend your employees’ work hours to form an Instagram marketing campaign that may end up failing anyway. The resources and knowledge of a social media marketing company can help your business flourish beyond your expectations.
Secondly, hiring Instagram marketing services allows you to focus on your day-to-day business operations, rather than squandering over Instagram paid promotions aimlessly.
After all, why waste the time and money of your company and your employees when you can get better results by hiring Instagram advertising services from a social media marketing company.
Last but not the least, you have someone monitoring your Instagram marketing campaign at all times by hiring Instagram paid promotion services. With improper tracking, your Instagram ads are bound to fail.
Optimizing your Instagram ads according to your audience’s interests can improve engagement and lead to a successful Instagram marketing campaign that delivers the desired results.
How To Find The Best Instagram Marketing Company?
The considerations that you should be mindful of while choosing the right Instagram advertising services are as follows:
- Understanding your brand’s needs;
- Offering versatile marketing services;
- Client testimonials and company portfolio;
- Monitoring results of marketing campaigns;
- Flexible and transparent pricing;
- Seamless communication.
Understanding your brand’s needs
You should always choose a social media marketing company that takes the time to understand your brand’s image, needs and expectations.
Every business is unique, the best Instagram marketing company recognizes the unique features of your brand and integrates them into their Instagram advertising services.
Some Instagram marketing strategies may work for some businesses and might not work for others. The company you choose must know your brand from head to toe for delivering effective results.
This also builds a better and healthier relationship, as a successful Instagram marketing campaign requires a long-lasting relationship between your brand and your Instagram marketing company.
Offering versatile marketing services
Finding an Instagram marketing company that can help you expand your marketing horizons. Your social media marketing company should be adept at delivering content of every format and type.
Also, they should be able to expand your Instagram marketing campaigns to other social media platforms whenever needed.
A full-service social media marketing company can help you deliver marketing campaigns everywhere and in every way, eliminating the need to hire different marketing agencies for different purposes and aspects.
Client testimonials and company portfolio
We already discussed that your Instagram marketing company should understand your brand entirely, and in the same way, you should also get to know the Instagram marketing company.
Client testimonials and company portfolios are a great way to check if the company is a good fit for your brand’s marketing needs.
Client testimonials can reveal feedback and satisfaction levels of the company’s past clients, letting you know the efficiency of the social media marketing company.
The company’s portfolio can reveal their past campaigns, letting you know the effectiveness of the results of their Instagram paid promotions. Additionally, you’ll learn if they have experience and expertise in marketing your brand’s industry.
Client testimonials and company portfolio can provide insights into the Instagram marketing company’s industry diversity, creativity, effectiveness, success rate and more.
Monitoring results of marketing campaigns
Marketing campaigns with improper tracking and monitoring are bound to fail eventually. The social media marketing company you choose must be vigilant about your audience’s activity and reaction towards the Instagram ads.
Your Instagram marketing company should track important metrics like:
- Organic traffic
- Return on Investment
These metrics must be traced and modifications should be made accordingly for a successful Instagram paid promotion.
Flexible and transparent pricing
Finance is one of the most important factors while considering a social media marketing company. The pricing of Instagram marketing services should be completely transparent so that you can plan the budget needed for them.
Along with transparency, the pricing model of an ideal Instagram marketing agency should also be flexible to fit your specific Instagram marketing services.
Look for the companies that disclose their pricing models online. These social media marketing companies will provide an honest and open relationship with transparent and flexible prices and packages.
An ideal Instagram marketing company will work around your decided budget to deliver the desired Instagram marketing services efficiently.
When it comes to choosing the ideal Instagram marketing services, you should go for the agency that provides seamless communication.
A transparent work process is imperative for success. The right Instagram marketing company will keep you updated about the ongoing campaign and the metrics related to the campaign. Also, they should always be ready to receive feedback for your brand and adapt accordingly, good receptiveness towards requests is an important quality in a social media marketing company.
There should always be direct contact between your brand and your Instagram marketing company via account managers. It is best to avoid agencies that provide delayed information and gaps in communication.
You’ll always get the best results by choosing an Instagram marketing company with seamless communication and a transparent work process.
With many perks and benefits, Instagram marketing can work wonders for businesses across all industries.
Hiring Instagram marketing services let you focus on your day-to-day business operations while experts handle your Instagram activities.
The best way to find an ideal Instagram marketing company is by considering the following: They should understand your brand’s needs, offer versatile marketing services, monitor post-performance metrics of marketing campaigns, provide flexible and transparent pricing models and you should always check their portfolio and client testimonials.
Here at Communication Crafts, we understand your brand’s needs and expectations and utilise a transparent work process to deliver effective Instagram marketing services that not only engage your audience but generate leads and boost your ROI at the same time.
From interactive content marketing to full-service social media campaigns, our social media experts can handle it all.
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