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The best time to post on social media in 2021

By February 23, 2021Blog

Social media marketing is a blessing in disguise for businesses struggling to reach a larger audience, improve their search engine rankings, brand awareness, see those conversion rates pick up and much more.

And it’s no wonder. From about 2.3 billion users to more than 4.14 billion users at the end of 2020. This figure is bound to skyrocket in 2021.

This is an opportunity knocking on the door. And given this great chance to interact with people on social media channels, more than 91% of retail brands leverage the benefits of social media to empower their business success.

But, here’s the catch. Social media users come from all corners of the world, across various time zones. That’s why it’s essential to position your brand onto their feeds regularly.

But here’s the thing, there is so much content for people to consume. If you’re creating content for any social network, you know the challenges associated with running a successful marketing campaign. Rising about the mediocre and attracting eyes on your posts is what makes the difference and can push the scales in your favour.

You want the content you post to resonate well with your target audience, encourage them to share with others and ultimately convince them to make buying decisions. In the end, it’s all about how much engagement your content receives.

Since social media algorithms are constantly evolving, gone are the days of chronological timelines. Now the content is curated based on many factors: relevance, engagement and much more factors.

Social marketers must continuously evolve their tactics to create not just quality content that people love but to find maximize engagement.

And the best way to get started is finding the optimal time to post content for every social platform. Yes, you heard it right, timing is everything. 

Sharing content at the wrong time of the day can drastically see engagement reduce on your posts.

For some people, weekends are the best times and for some weekdays.

In this article, we’ve shed light on the best time to post for social media platforms.

Ready to get started?

Then let’s begin!

The best time to post on Facebook

Back in 2019, Facebook prioritized creating user engagement with brands. That saw a shift from “family and friends content” to be inclined moreover to brands. Since then brands have found it more challenging than ever to get their organic content to customers without having to pay for it.

Posting at the right time is the best to use the algorithms to your advantage.

For any regular brand, Monday to Thursday are the best days to post.

Generally posting on Friday & the weekends tends to drive lower engagement.

B2B brands:
– The best time to post on Facebook is for B2B brands is anywhere between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday. This posting schedule is seen to generate the most user engagement for brands.

B2C brands:
– The best time to post on Facebook for B2C brands is noon- noon EST on Monday, Tuesday, or Wednesday.

These are the generic times. But surely you should gather valuable insights from Facebook Page Insights or other analytic tools to determine if there is a better time during any other day of the week that works best for you.

The best time to post on Instagram 

Instagram is turning out to be every brand’s favourite place to market. But with newer Instagram algorithms, users will see content on the top of their feed with which they regularly engage with.

A study by Mavrck, on 1.3 million Instagram posts surprisingly found that the rate of engagement was higher between 6 a.m. to 12 p.m. on the weekdays. As the posting frequency is less, so you won’t need to fight for attention.

However Wednesday morning between 10-11 a.m. That being said, Instagram engagement is peak through Tuesday through Thursday between 10 a.m. to 3 p.m.

But you can schedule to post photos and videos on other days if that suits your engagement rate better.

The best time to post on LinkedIn

LinkedIn is a professional networking platform. So naturally, people tend to be occupied with it on weekdays.

To get the best engagement on LinkedIn, the ideal time to share blog posts or other formal content is on weekdays anywhere between 9 a.m. to 6 p.m.

For B2C brands, the best days to post content on LinkedIn are Monday and Wednesday.

While for B2B brands, it’s seen the best time to post on LinkedIn is Wednesday & Thursday.

A thing to remember- avoid posting on weekends, especially Sundays. It’s leisure time for the folks and they don’t prefer browsing through LinkedIn at that time.

The best time to post on Twitter

Twitter produces 500 million tweets each day and 6,000 tweets each second, which means people scroll through their feed quickly looking for content that is relevant to them.

For Twitter, weekdays are ideal to engage with the audience, while weekends don’t pan seem to pan out that effectively.

Anywhere in the weekdays, between 10 a.m. to 1 p.m. is the ideal time frame to engage your audience.

The best time of the day to tweet is at 5 p.m. for the highest retweets and 6 p.m. for the highest CTR.

What not to do is tweet late in the day and on weekends as fewer users tend to be alive.

The best time to post on YouTube

Since YouTube is a video platform, people prefer watching videos in the evenings and on the weekends. That is when they’re less occupied and can freely surf through what they want to watch.

If you would like to post on a weekday, try to schedule your post for after 6 p.m.

If you opt for the weekends, it’s best to post early in the morning between 9 a.m. to 11 a.m.

But How to Find Your Best Times to Post on Social Media?

Granted that these trendy times to post content on social media channels won’t work for all pages. So you’ll need to find your best time when your followers are online the most. And, then analyse when your post receives the best engagement.

That being said, here’s what you can do to find out the right time for you.

Use social media management tools 

Tools such as Facebook Insights, YouTube analytics, Instagram marketing tools can be used to monitor and gather valuable user engagement data that can help you curate a custom social media calendar that boosts your engagement.

Continue to test and optimize

Don’t get easy-going just yet. Find the times that work best for you, but never stop testing. Audience’s behaviours and preferences- and social media algorithms- keep changing.

That’s why it’s essential to create social media reports to track and continue to leverage the data to your business advantage.

Conclusion

Social media marketing experts know that timing is everything. That said, there’s no one generic best time to post on social networks that will result in maximum engagement. You can create a social media calendar and follow it for a time being and then monitor how things are going. And then make the relevant changes.

But if you’re finding it troublesome navigating towards a great marketing strategy, it’s always good to have experts guiding you all the way. As an established social media marketing agency, based in Ahmedabad, Communication Crafts, is the team you need. As a full-fledged social media services provider, we can provide you with all your needs. From creating high-quality- various types of content, to performing  in-depth performance analytics, and running successful social media marketing campaigns that helps achieve all your marketing goals.

Let us help you engage your audience like never before! 

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