Cornado by SnacAtac
How did a simple tin shake up the snack aisle?
Cornado by SnacAtac
Client
SnacAtac
Industry
- Food & Beverages
The Brand
Cornado by SnacAtac is a new-age corn-based snack designed for the modern, health-conscious consumer. Positioned as a bold alternative to traditional potato snacks, Cornado combines flavour, crunch, and nutrition to appeal to Gen Z and millennial audiences.
01 The Challenges
Cornado was entering a category dominated by legacy potato-based snacks.
- Need to differentiate in a saturated market
- Shift consumer perception from potato to corn-based snacking
- Build a strong, youthful identity from scratch
- Create a digital presence that resonates with a new-age audience
- Drive both awareness and trial for a newly launched product
The core challenge: Make corn exciting, desirable, and culturally relevant.
02 The Solution
Communication Crafts crafted a bold, youth-first digital narrative that positioned Cornado as more than just a snack; it was a movement.
- Strategic Positioning: Built communication around the idea of “guilt-free indulgence” and flavour-packed snacking
- Youth-Centric Branding: Leveraged high-energy, vibrant visuals aligned with Gen Z sensibilities
- Content Ecosystem: Created engaging digital content — including reels, videos, and social creatives — to drive discovery and recall
- Cultural Hooks: Positioned Cornado as a snack for every moment — from binge-watching to social gatherings
- Interactive Engagement: Encouraged participation through campaigns, contests, and user-generated content formats
The approach wasn’t just about visibility; it was about building a snacking culture around corn.
03 The Result
Cornado successfully established itself as a fresh, disruptive player in the snacking category.
By blending health, taste, and culture-led storytelling, the brand moved beyond being just another product. It became a new-age snacking choice for a new generation.
