Increased website traffic is the stepping stone to success. More website traffic could result in more sales, more quality leads and more reasons for you to be happy.
If your business has a website, you are obviously looking for ways to increase quality traffic to your website and rank better on search engines.
Ranking better on search engines will help you establish better authority, trust, see your website traffic increase, which would ultimately lead to more business sales.
As the leading digital marketing agency in Ahmedabad, India, over the last 16 years, our SEO specialists and digital marketing professionals have been helping brands boost their website traffic, improve the overall SEO of their website and gain sustainable growth.
How do we always achieve this?
Well, we’re letting the secret out in this blog!
As industry leaders in digital marketing and SEO in India, we always want everyone to know the ins and outs before they hire and marketing agency. So you don’t have to start from scratch, or at least know what to ask for.
Here are 16 ways on how to boost website traffic:
Advertising is one of the easiest ways to increase website traffic. Whether it is through Paid search (PPC campaigns), social media advertising on Snapchat, YouTube, Instagram, Facebook or LinkedIn.
You can easily increase conversion to your website with paid ads. Not only that, but depending on your target demographics, you can choose the social media platform best suited to run targeted ads.
Need help choosing the right social media platform for your business? Read this blog, it will surely make it easier for you.
So you should create an advertising strategy that will help engage your audience best. You’ll also need to target SEO keywords as part of your ad strategy. While some keywords bidding on Google Ads might be expensive due to their search volume, it will certainly pay off.
2. Get Social
We live in a world of social media. There are more than a billion users online of different social media platforms, and it’s time you start using these channels to your advantage!
Creating different types of content just doesn’t do it anymore. One of the best ways to increase traffic to your website is through social media.
If you are a B2C product company, Pinterest and Instagram are your best bet. You can create amazing photo visuals that instantly engage the users.
You can even maximize your engagement on social media if you post at the right time.
Each platform sees maximum brand engagement for B2B and B2C brands during certain hours and days throughout the week. And capitalizing on these best times to post on social media could help you boost user engagement and see increased conversions to your site.
3. Don’t do ordinary
There is no secret sauce for achieving success in content marketing. You’ll need to keep up with the latest content trends and tread upon them accordingly.
Light up your content strategy with a mix of appealing Infographics, data-driven content, news-based blog posts and much more.
This is one of the most effective ways to increase traffic to your website. You can easily reap many benefits of content marketing by following this.
4. Write Headlines That Attract at First Sight
If users scan through content quickly, then how do you plan to increase website traffic?
Enter ‘Headlines’. Writing an appealing and engaging headline plays a crucial role for any type of content.
Even the best of your blogs can go unread without a compelling headline.
Writing the perfect headline can drive up traffic to your site. So think wisely before you choose one.
5. Pay Attention to On-Page SEO
- How to increase organic traffic on website?
- How to improve Google search ranking?
- How to improve SEO?
These are the questions our clients ask us about on a regular basis. And they’ve got it spot on!
SEO is the heart of search engine ranking for your website.
While there are many aspects to SEO, On-Page SEO also plays an essential role in improving ranking.
Here are some On-Page SEO elements you should work on:
- Meta descriptions
- Meta Titles
- Meta tags
- HTML source code optimization
- SEO body content optimization to target keywords associated with your brand’s product or service
- Compress Image Size
Optimizing these elements will certainly help you increase relevancy with search engines and help you increase your Search Engine Result Pages (SERPs) ranking.
6. Target Long-Tail Keywords
Long-tail keywords are highly specific SEO phrases that users are most likely to use when they’re using voice search or almost close to the point of purchase.
How to rank higher than the competitors? Boost traffic? Then this is one of the best ways to do so. Long-tail keywords account for many web searchers, so if you are not implementing this- you are missing out on one of the easiest ways to increase website traffic.
7. Start Guest Blogging
Guest blogging is the easiest way to build inbound links to your website.
If you get the chance to write a guest post on good domain authority (DA) site, you can easily increase blog traffic to your website and increase the awareness of your brand in the process.
However ensure that you are writing relevant and appealing content and not spam type. It could result in hefty penalties from Google.
8. Invite Others to Guest Blog on Your Site
If you are looking on how to improve Google search ranking, how to increase traffic on website, guest blogging can help you out with this!
Guest blogging is a two-way street.
You can even invite other brands and businesses of the industry you work in to write on your site. They’ll be likely to share and link their guest article to your site, resulting in increased website traffic.
9. Go After Referral Traffic
Convincing other sites to link back to you is a highly time consuming process. Rather create remarkable content that just begs to be linked to.
Unique and amazing facts or maybe just something so interesting, that people can’t resist sharing or link on the site’s blog posts. Creating this type of content can boost website traffic dramatically.
10. Post Content to LinkedIn
LinkedIn isn’t just a platform to find a job anymore. It is one of the most used social media platforms. Publishing valuable information and insights regularly through your brand’s account can boost traffic to your site and increase engagement at an unprecedented rate.
It will even help you increase your following on LinkedIn, once people see your brand as not only a seller but also as content curators. People love consuming valuable content served on a platter, this is your chance to make them enjoy every moment of it.
11. Implement Schema Microdata
Implementing schema won’t always help increase traffic to your website, but it will certainly make it easier for search engine bots to find and index your pages.
Not only that but using schema for SEO can help enrich site snippets- improving click-through rates.
12. Link Internally
Inbound links of course help you rank better. But that just isn’t the only factor that will determine your website’s credibility. Your internal linking structure also plays a great part.
When you publish fresh new content, keep an eye out for any opportunities to link that blog with previous blogs.
Why do this?
Internal linking helps with SEO but also provides your users with better user experience.
The better the experience, the more time users will spend on your website- lesser the bounce rate, and a clear indication Google’s crawlers that your people find your content useful.
This will help boost website traffic easily.
13. Interview Industry Leaders
You’d be fascinated to know how many people want to talk to you if you just reach out to them. You can send out emails to request an interview with leaders in your industry and publish the interviews on your website’s blog.
These popular names will not only help boost your credibility in the market but also with time help increase website traffic. And with such famous personalities or thought leaders, you can easily increase your reach.
14. Don’t Neglect Email Marketing
So how to improve website ranking? Email marketing.
Email marketing is still works, given that you get your strategy right. Email marketing is very powerful. Running successful email campaigns can easily increase the click-through rates to your website.
Even a friendly email reminder to tell them about your new service or product in an amazing way can easily help boost website traffic.
15. Have an Responsive Website
Living in the age of digital, internet browsing has become easier than ever. People mostly prefer browsing through their mobile phones. That’s why your website should not only provide your users with an experience they won’t forget, but the website should be responsive to all range of devices.
This will ensure that your website is Mobile-friendly and users can easily browse through it. Mobile SEO also plays a great role in improving website ranking and traffic.
16. Have a Fast Loading Website
Nobody likes to wait around. If your website takes a lot of time to load, forget it. The user will most probably leave or go to a competitor’s page. And this won’t even be good for your bounce rate- it will shoot through the skies, certainly not what you want.
The less your website takes to load, the better.
You just learned different way on how to increase traffic on the website, how to improve website ranking and how to improve SEO.
Follow it thoroughly and it will help you easily boost your site’s website ranking.
However, if you need the right advice from digital marketing experts, or even set the right marketing strategy for your business, then we are here to help!
Whatever aspect you need our help in, our expert digital marketers and SEO specialists, content curators, copywriters, video marketers, email marketers will make it easy for you.
With Communication Crafts as your integrated marketing agency, we will help you increase website traffic in an efficient way.
Get organic traffic to your site that turn into loyal customers with our help!