Instagram. A social media channel with more than 1 billion active users, making it one of the most active social media platforms in the world. With more than 200 million users visiting at least one business profile a day is the reason why marketers absolutely love video advertising on Instagram.
Unlike other platforms, Instagram helps reach people that matter the most to the social media marketers with their precise targeting options. With multiple Instagram ads options: photo ads, carousel ads, videos ads and ads on Instagram Stories, at the moment Instagram is turning out to be the best social media platform to yield maximum ROI from.
Regardless of which video ad format you choose, here’s a guide on how you can yield the maximum benefits.
Make the first seconds count
With so much content to scroll through, Instagram users won’t stay for more than 2-5 seconds if the ad fails to instantly grasp their attention.
Think about what your audience’s pain points are and talk about how you can help them. This is how you can invoke interest and desire by talking about the solution your products or services have to offer.
So whether it’s a picture ad or a video ad, focus on creating great visuals that will instantly appeal to your viewers and make them want to check it out.
Shoot in the right dimensions
In general, people are watching videos on their smartphones and they don’t prefer to change their phone’s orientation. Instagram videos can’t be enlarged like Facebook and YouTube allows it. That’s why it’s essential to adhere to the platform’s specifications.
For Instagram, story ads, and feed videos are shown in vertical format. Instagram recommends using 1:1 aspect ratio 1080×1080 for Video ads and 1080×1920 for Stories.
Adhere to these video dimensions for your Instagram advertising. It will help you engage better with your target audience undoubtedly.
Mobile-Friendly Landing Pages
Most users on Instagram are mobile users. With more than 60% of all Instagram accounts visit the app on a daily basis, it is essential for your app to be mobile-friendly.
We live in a mobile-first world, and it’s become essential to provide your users with a great mobile experience.
If you plan to start an Instagram ad campaign, then it is essential that your video looks spectacular on your smartphones, but also the landing pages you are going to embedded in the video or provide a profile link for the video has to be at par.
Mobile optimization of landing pages plays an important role in increasing traffic to your site and convincing your target audience to buy your products.
And if you don’t plan on linking your video ads to your website, you might want to rethink that idea. Since video ads own a 1.84% click-through rate, which is the highest of all digital ad formats.
Reaffirming the fact that mobiles play an important role in Instagram advertising. Majority of the traffic generated on the website comes through mobile ads. And since Instagram’s web platform doesn’t support any kind of advertising, that’s where mobile phones make the difference. Play your cards right and you can easily increase traffic to your website and see those conversions take place.
Here’s are some quick tips to ensure you’re ready for mobile traffic:
– Responsive Landing Page that’s ensures seamless user experience throughout mobile devices of all sizes
– Make sure your Instagram theme is the same as the site your users are going to land on
– Don’t use too much text for the ad if you’re planning to. Keep it simple and get to the point right away.
– Optimize the site for mobile so that it loads faster.
Engage with people who comment on your Instagram Video Ad
Engaging with your audience is what matters the most. And don’t let the opportunity pass by when your audience comments on your ad posts.
Give them a laugh with some witty reply or interact with them in a friendly way and make sure you respond to every one of them.
Not only you’ll be able to solve doubts of your audience quickly and efficiently, but this will convey to your audience that you truly care about them and help you foster a better relationship. And this without a doubt will resonate well with them and interest them in exploring what you have to offer and eventually most will make a purchase.
Make Your Ad Seem Less “Ad-Like”
The most crucial mistake that people make is they quickly get to the selling aspect. But the problem here is that people don’t like being sold to.
With a short video ad, you really shouldn’t talk about the selling aspect. That comes later, when you can get your viewers to visit your site- that’s where you actually sell.
Rather share something fun, great and educational that is of actual value to them. Initially, these types of video ads probably won’t help you drive sales but will be great in increasing your brand’s credibility and presence in the market.
If you strike the right balance, you’ll easily provide value to your customers and promote your products at the same time. So think wisely when you’re creating online video ads for Instagram.
Now create awesome Instagram Video Ads!
These are the top tips for creating Instagram video ads that will help you engage better with your audience, increase your brand presence and drive sales you were looking for.
Although if you’re new to Instagram marketing or don’t know what’s the best way for you to proceed, it’s in your best interest to go with a great Instagram video marketing company.
As a Video Production comapny, we at Communication Crafts have been providing impeccable video marketing strategy for our clients’ that has enabled them to level up their Instagram advertising and get the desired business sales they wanted.
Run Instagram video ads that convert! We can help you with that!