Marketing professionals, hold on to your hats! As we are about to complete 2024, some wild and interesting advertising trends have emerged. If you thought digital marketing in 2023 was…
We’ve all seen it happening, big brands getting into paid social media campaigns without a concrete strategy and failing to get the desired results. But, why? Because even the most…
Rohan has just completed a new project and launched a website for the client. The website is interactive, modern and user-friendly. The client is really delighted with Rohan’s work as…
Businesses have gone digital, and so have their ways of carrying out their marketing initiatives. It would be safe to say, there is hardly any business today which does not…
Instagram is a growing social media platform that is slowly taking the world. It generates 44% of Meta's revenue. Instagram's revenue in 2023 was $49.8 billion. As you can see…
When success is measured by leads and clicks, traditional marketing methods aren't effective. It is essential for businesses to adapt modern marketing tools to gain an advantage over their competitors.…
In today's digital age, with fierce competition for online visibility, it becomes crucial to stay relevant on social media and increase brand visibility. Brands constantly strive to stay relevant and…
In the current business and marketing environment, having a positive brand name can make a big difference. It is the introduction, the attention-grabbing opening line that introduces a company to…
Marketing and advertising are often not considered a key necessity for healthcare facilities. People believe that since these services are already paid and are already top contenders in their niches,…
Have the best properties but can't generate the right leads? Lost in how to persuade the customer to close the sale? Or simply want to improve client conversion rates? Don’t…
The age of information has long begun and is growing exponentially. The entire world economy is now centered on information technology. You could say that IT has become the axis…
The multitude of registered users, the availability of diverse content, and the reach that YouTube has make it an undisputed leader in the digital landscape. The platform offers everything from…
Have you ever lost words during a conversation, wishing you had a broader vocabulary to express yourself more precisely? Or perhaps you're someone who loves word games and enjoys expanding…
Today, small businesses need more than a push to improve their online presence, and that's where PPC (Pay-per-click) comes in. Businesses benefit from this digital strategy as it offers focused…
Imagine browsing through endless feeds, overflowing with photos and texts. Suddenly, something draws your attention: a film, animation, or something that moves! Boom! You are hooked. That is the power of…
Want to know something fascinating? Today, video marketing is more than just a marketing tactic; it is a fundamental component of brand communication. As a medium for telling stories, showcasing…
Business landscapes are becoming more competitive, and businesses are seeking to attract new customers and retain existing ones. This cutthroat competition isn’t about who has the better product or service;…
The amount of people’s interest in eCommerce is exploding and so is the eCommerce business industry. If you too want to make a quick buck in it, your goal should…
“Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate.…
Social media is a dynamic and volatile digital space. Social media trends and strategies change in the blink of an eye. As businesses move towards brand promotion on social media…
Imagine you're walking through a crowded shopping mall, and you come across a new store that catches your eye. You walk in, take a look around, and before you know…
EARTH LOVERRRS- ASSEMBLE!! In this blog, we are going to understand what sustainable branding is. How to do it, which brands have already done it, and many more. But before…
Picture this: you're a company with a well-known brand name and a loyal customer base. You're considering expanding your product line to reach new customers and increase revenue. But how…
All we want to say, before starting this blog is- Please don’t get stuck in the past. Because you never know, that Revamping your brand identity could be the key…
In a world where consumers are bombarded with ads and marketing messages at every turn, storytelling has become an essential tool for cutting through the noise and capturing attention. And…
LinkedIn Ads are a type of online advertising that allows businesses to promote their products or services on the LinkedIn platform. These ads can be targeted to specific audiences based…
Google Ads has continued to revolutionize the world of digital advertising, helping businesses of all sizes to reach their target audience in a more efficient and effective manner. With the…
In today's digital age, it’s crucial for every business to have a website. It not only helps you establish an online presence but also enables you to reach out to…
Social media, ah! The irresistible force that has taken the world by storm. It's the virtual universe where people gather to share, connect, and engage with others. From funny memes…
Social media marketing refers to the use of social media platforms to promote and market products or services. Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube are…
Digital marketing is like having a party and inviting everyone you know, except it's all online! You decorate your website with fancy banners and write cool posts on social media…
Rebranding is the process of changing a company's brand identity, including its name, logo, tagline, messaging, and overall visual and verbal expression. Rebranding is often undertaken when a company…
In today's digital age, a website is not just an optional tool for businesses, it's a necessity. Your website serves as the primary platform for all your online activities and…
Instagram has emerged as one of the most popular social media platforms, with over a billion active users each month. With such a vast audience, businesses have identified Instagram as…
Work from the office for four days or work from home for five days—which one will you choose? It is difficult, isn’t it? Both have an equal amount of perks…
Sleepless nights, an overdose of caffeine, self-doubt, and constant pangs of guilt. Yes, we are talking about running a startup here. There's a lot of work involved in running a…
It's amazing how a simple yellow M on a red background can conjure up memories of something similar in the majority of us. Or does a picture of a lady…
In the age of social media, consumers are constantly bombarded with information and stimuli, making it challenging for businesses to reach their audience. Along with what they offer, how do…
Brands Need Makeovers Too. Why should humans have all the fun? So, maybe we are guessing it right, you're here means you are bored with your old brand image or…
Meet Mr.Jojo Mr.Jojo wanted to leave his 9-to-5 job and start his brand. Whenever Mr. Jojo entered the office and placed his eyes on the same white screen with a…
You can count on, FORESURE! Everyone today wants to be the talk of the town. Going viral is the new form of being successful. And, remember when people used social…
Amid the sensational title race between 10 teams, there also exists a cutthroat advertising competition between brands. IPL season has transformed into a national festival in India. Almost every Indian…
It’s time to switch things up. While Millennials presently garner the majority of corporate attention, there's a whole new generation to deal with. Gen Z has arrived on the scene.…
Table of ContentDigital Marketing platforms and strategies have revolutionised the way we promote brands and businesses. With more than 4 billion active internet users around the globe, business owners can…
Digital Marketing channels have revolutionized the way we promote products and services to our audience. With more than 4 billion active internet users around the globe, business owners can showcase…
Table of Content 1. Understand your Branding Journey 2. Study Branding Agencies 3. Contact the Branding Agencies 4. Analyse the PitchesIn the digital era, starting a business is easy, but…
Summary: The power of social media marketing is well-known to every brand. In this article, we’ll explore the different copywriting tips for social media marketing and answer frequently asked questions…
If used correctly, Instagram can be the most effective platform for marketing. It is the birthplace of all trends, tempting more and more people of all ages to join this…
Summary: In this article, we’re going to examine the importance of social media marketing for Instagram. Its population is growing rapidly, and you need to know various Instagram tactics for…
Increased website traffic is the stepping stone to success. Increased website traffic could result in more sales, more quality leads and more reasons for you to be happy. If your business…
Significance of Social Media Marketing The advent of social media has changed the way we look at marketing entirely. Businesses are looking to adapt to the new and improved ways…
A well-reputed SEO agency can unquestionably enhance your online marketing efforts and help you achieve your goals more easily. But that’s if you choose the right one. With so many…
Summary: In this article, we will discuss OTT platforms and OTT advertising in length. Also, through this discussion, we will answer frequently asked questions like: What is OTT content? What…
Social media marketing is a blessing in disguise for businesses struggling to reach a larger audience, improve their search engine rankings, and brand awareness, see those conversion rates pick up,…
When you think of a brand, the first thing that comes naturally to mind is the brand’s logo. A good brand is easy to remember. But a great brand is impossible to…
Instagram. A social media channel with more than 1 billion active users, making it one of the most active social media platforms in the world. With more than 200 million…
There is a whole wide range of marketing. But they have one thing in common- to provide a consistent customer experience with your brand. Through integrated marketing communication, you can…
Do you want to achieve millions of dollar in business sales or maybe more? Well then online advertising is for you. Can you believe that back in 2015, India’s digital advertising…
Instagram- one of the most famous social media platforms of this era. With more than 1 billion people using Instagram every month, it has been a go-to platform for people to…
With the increasing use of social media, your brand needs to have an active social media presence. It is time-consuming, but it is also one of the most effective methods of…
Summary: The benefits of Content Marketing are unparalleled in the field of Digital Marketing, yet many businesses don’t pay enough attention to their content strategy. This is a detailed account…
Digital marketing has always been here. It has just evolved with time. With the ever-changing dynamic of the marketing world, digital marketing has become an integral part in achieving success for…
The COVID-19 outbreak has appalled the entire world with its devastating impacts on all sectors across the globe. But the tours & travel industry has been decimated immensely, not only…
Doctors and other medical practitioners may not invest in marketing their services as they believe in helping people and keeping them safe rather than doing business, but in this competitive…
It is with great pride that we announce that TopDevelopers.co, a respected directory service provider of IT firms worldwide, in a press release about top WordPress Development Companies has mentioned…
The Coronavirus or COVID-19 has shown the world a tough time that’s taken straight out of a Hollywood movie. A virus so strong that everyone would be forced to stay…
Insights from the report ‘OTT Platforms in India’ published by Communication Crafts in association with MICA. Entertainment? Comedy! What was the last time a television show of any genre except…
Google ‘0’ position is a critical position. If your brand ranks in this position, you can achieve great visibility which leads to a boost in sales. Know more about it…
Talking points: What are we talking about? The Chip Conundrum Challenge What did we do? Our observation Conclusion Looking for attractive packaging? What are we talking about? Well, we are…
Having been in the process of making various sorts of Corporate videos for a long time now, I have come to an opinion that a Corporate video is an efficient…
Having been in the marketing industry for about 16 years, I have come across many marketing trends and strategies. Following the rule of trial and error, I have experimented with…
Influencer Marketing has emerged as a great tool to accentuate a brand’s worth in the real sense. Know about this new-age form of marketing in detail here.
The real estate industry is facing many challenges these days. In such cases, an effective marketing strategy can change the whole game and generate great revenue for your real estate…