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Digital Marketing platforms and strategies have revolutionised the way we promote brands and businesses. With more than 4 billion active internet users around the globe, business owners can showcase their brands with a resonating digital presence.
The digital marketing industry in India has grown at a jaw-dropping rate since 2011:
However, the volatile demands of online consumerism are making it more and more difficult for businesses to maintain a steady flow of online traffic and revenue. Every digital marketing strategy needs to be meticulously planned to reach the desired objectives.
As a leading digital marketing agency, we understand the ins and outs of online marketing. That’s why our experts have encapsulated the considerations needed before choosing the perfect digital marketing agency.
Let’s dive in…
Top 5 Things to Determine Before Hunting for a Digital Marketing Agency:
- Understand Your Business Goals
- Define Digital Marketing Objectives
- Define Marketing Framework
- Understand your Online Audience
- Traffic Analysis
1. Understand your Business Goals
Companies looking for digital marketing services must understand their internal business goals and objectives. You need to analyse and understand where your business needs help and where to focus the digital marketing strategies.
Remember Digital marketing agency will market your business online with various platforms and methods to get you the needed online traffic, leads and revenue for your business. But it will only depend on how do you handle your customers after they opt-in.
2. Define Digital Marketing Objectives
As you understand and define your business, now it’s time to define what part of the business will be driving traffic from online media and offline media.
- How can you promote your business on the internet?
- Where do you want to drive traffic?
- How do you want to convert your traffic?
You need to answer these questions to precisely define your digital marketing objectives.
It is recommended to conduct a structural analysis/flowchart analysis before you begin and then come to a conclusion on a paper for the purpose to hire a digital marketing agency.
Digital Marketing Services to choose from:
- Web design
- Search Engine Optimization
- Search Engine Marketing
- PPC( pay per click) Marketing & Management
- Social Media Marketing
- Content marketing
- Mobile marketing
- Email marketing
- SMS Campaign
- Branding & Graphic Design
- Conversion Optimization
3. Define a Marketing Framework
Building a plan of action in the marketing framework for your internet marketing campaign which includes the methods and processes necessary to achieve the desired objectives.
The marketing framework needs to contain everything that will be included as a part of the marketing strategy:
- Marketing goals
- Campaign tools
- Campaign approach
- Campaign costs
- Expected revenue
- Tracking and measuring process
4. Understand your Online Audience
The Internet is an ever-growing and dynamic space where marketers come to achieve unimaginable goals. Most of them fail because either they don’t go with the right strategy or they don’t understand the audience.
There are Billions of people using the internet and this number is increasing every year. Be careful about who to target and how to target correctly.
Get the answers to the following:
- Who are my existing customers?
- Who are my potential customers?
- Where exactly my customers are?
- What do my customers prefer?
- How to target them without spending a lot of money?
A leading digital marketing agency can easily answer these questions for you.
5. Traffic Analysis
Your website is where you convert your visitors into consumers. Technically digital marketers call it conversion and it can be easily monitored via Google Analytics if used correctly. A conversion can be anything where customers choose whether to buy from you or subscribe to your newsletter, to achieve this goal you need to direct as much traffic as possible to your website.
SEM is unequivocally the starting point of any digital marketing solution, as you want to increase both organic and paid reach, through which you will be able to reach customers who are searching for products or services related to your business.
These visits are more likely to result in conversions, which is why this type of traffic is very important.
Apart from search engines, social media marketing, affiliate marketing, email marketing, off-site SEO, and more can help you drive a steady flow of online traffic towards your website. And this ultimately leads to increased conversions and revenue.
Top 7 Things to Consider While Hunting for a Digital Marketing Agency
- Pricing Model
- Compatibility with your Brand
- Portfolio & Testimonials
1. Pricing Model
Of course, you will pay the agency for their services but when you have conflicting pricing models, it becomes difficult to work with. If you have a specific budget, you can easily shortlist the agencies best suited for your plan.
Find out how they work with billings and payments. It could be bi-weekly, monthly, or quarterly. Choose the one you’re comfortable with and convey it to the selected agency.
Also, lower prices don’t always mean a good deal, so if they charge too low, find out what they offer in that amount of money.
Before hiring a digital marketing agency, you should know their experience in marketing, as well as your industry.
So many agencies specialize in a wide variety of niches and verticals and as such, you need to make a thorough search to find out if they’ve had success in previous projects in your industry. Since they work with you, they should be able to meet your marketing needs.
Being innovative, you need an agency that brings positive working strategies and makes you unique and relevant in your industry.
Your agency should offer the services you want for maximum growth. You should know exactly why you’re paying them and what they will do for you.
To achieve this, go through their packages and find out if their work process matches your needs.
4. Compatibility With Your Brand
You probably wouldn’t work with an expert who doesn’t understand your brand voice, style, mission, goals, vision, and every other aspect that your brand represents.
To find this out, you can have a trial period and discover if they can easily blend in. If they have conflicting strategies, then you should consider another option.
5. Portfolio & Testimonials
To boost your trust and confidence in any digital marketing agency, you need to know how they have worked with other clients.
Check their online reputation through client reviews and testimonials. Through these, you will know how to work effectively with them.
You can as well, make a Google search to have a broader view. Most reputable digital marketing agencies should have their Google My Business (GMB) profiles.
In addition to that, you can also check their portfolios and see their previous works. to use it effectively for lead generation.
Before you proceed to hire a marketing agency, you need to know if they have a structured schedule to meet your marketing needs.
If they have a clashing schedule, they may not be the best for you. Also, they have to be consistent in whatever schedule on which you have agreed. If they aren’t consistent, your audience may see your brand as unprofessional: you will lose their trust.
A good digital marketing agency should be innovative.
They should be able to use the latest industry trends to find out how to make your business grow faster. With the knowledge they have about your brand, they should know how to use the best tools and resources to help your campaign.
Communication Crafts: Your Full-Service Digital Marketing Agency
If you’re a new business working on your digital strategy for the first time or an established business attempting to launch remarketing strategies, it’s best to go with a leading digital marketing agency in Ahmedabad.
As a digital marketing agency ourselves, we’ve worked with an enviable list of clients.
When a client comes to us, we just don’t hand out ready-made strategies because that’s not how we work at Communication Crafts. Our digital marketing experts delve deep into their business, figure out where the brand stands in the market presently, what their audiences’ like and dislike and then they form a meticulously thought-out strategy that sits perfectly with the brand and creates an ocean of opportunities.
That’s how we guarantee success for all our clients.
Some of our wide-ranging digital marketing solutions:
- Social Media Marketing
- Search Engine Optimization
- Lead Generation
- Email Marketing
- PPC Marketing & Management
- PR Management
- Marketplace Management
With our wide range of digital marketing experts, we deliver end-to-end online marketing solutions under one roof for large-scale businesses, mid-range businesses and start-ups.
We know what’s best for your brand!