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Brand Identity Revamping: The Key to Thriving in a Rapidly Changing Marketplace

By April 24, 2023Blog

Brand Identity Revamping

All we want to say, before starting this blog is- Please don’t get stuck in the past. 

Because you never know, that Revamping your brand identity could be the key to success in a rapidly changing marketplace.

Think of it like a wardrobe refresh. You wouldn’t wear the same outfit every day for years, would you? Your brand needs the same attention. As time passes, trends change, and technology evolves, it’s essential to keep up with the times. A brand refresh can breathe new life into your business and give you the boost you need to stand out from the crowd.

But when is the right time to revamp your brand identity? If your logo looks like it’s straight out of the ’90s, it’s time to update. If your messaging doesn’t resonate with your audience, it’s time to tweak it. If your brand feels outdated, it’s time to modernize. And if you’re not sure, it’s always better to err on the side of change.

So. in this blog let’s understand:


1- What is brand identity?

2- What does revamping brand identity mean?

3- Classic example of brand identity revamp

4- Impact of revamping your brand identity

5-How to revamp your brand identity?

Let’s go!

1- What is brand identity?

Brand identity is like your own special look and personality that helps people recognize and remember you.

Just like how you might wear your favorite shirt and have a certain hairstyle that makes you stand out, a brand has things like a logo, colors, and a certain way of talking that make it unique and easily recognizable to customers.

For example, think of the McDonald’s restaurant. It has the famous golden arches logo, uses the colors red and yellow a lot, and has a friendly, fun vibe in its advertising. All of these things make up its brand identity, which makes it easy for people to know and remember McDonald’s when they see it.

2- What does revamping brand identity mean

Revamping brand identity means changing the way a company presents itself to the public. This could include-

  • Updating the logo, 
  • Changing the brand name, or 
  • Altering the messaging and tone of the company’s marketing materials. 

The goal of revamping a brand identity is to better align the company’s image with its values, target audience, and current market trends. It can also be a way to differentiate the brand from its competitors and attract new customers. 

Revamping a brand identity is a significant undertaking that requires careful planning and execution to ensure that the new brand identity resonates with the target audience and achieves the desired results.

3- A classic example of brand identity revamp

Apple, One classic example of a brand identity revamp is the transformation of Apple’s brand identity in the late 1990s. At that time, Apple was struggling financially and had lost its innovative edge. In 1997, Steve Jobs returned as CEO and led a company-wide effort to revamp the brand identity.

The first step was to update the company’s logo, which had become outdated and complicated over the years. The new logo was a simple, monochromatic apple with a bite taken out of it, which has since become iconic.

Next, Apple introduced a new advertising campaign that focused on the company’s core values of simplicity and creativity. The “Think Different” campaign featured images of famous innovators such as Albert Einstein and Mahatma Gandhi, with the tagline “Think Different.” The campaign was a huge success and helped to reposition Apple as a leader in the technology industry.

Finally, Apple revamped its product line to focus on design, simplicity, and innovation. The introduction of the iMac, iPod, iPhone, and iPad revolutionized the tech industry and cemented Apple’s position as a leader in innovation and design.

Overall, Apple’s brand identity revamp was a resounding success, and the company’s brand identity is now recognized worldwide as a symbol of innovation, simplicity, and creativity.

Apple’s brand identity revamp was a successful step because of it:

Created a new, fresh look for the brand: Apple’s new brand identity created a more modern and simplistic look for the brand, which aligned with the company’s design philosophy. The new branding helped Apple stand out in a crowded marketplace.

Reinforced brand recognition: Despite the significant changes made to the brand, Apple maintained its iconic Apple logo, which reinforced brand recognition among its customers.

Streamlined brand messaging: The new branding streamlined Apple’s messaging and helped clarify its brand positioning to its target audience.

Emphasized the company’s values: The new branding emphasized the company’s values, such as innovation, creativity, and simplicity.

What Businesses can learn from Apple’s brand identity revamp?

The importance of keeping up with the times: Apple’s rebranding demonstrates the importance of staying relevant in a constantly changing market. Businesses must adapt to the changing times to remain competitive.

The value of simplicity: Apple’s new branding showed that simplicity can be an effective way to communicate a brand’s message to its customers.

The power of brand recognition: Apple’s rebranding demonstrated that even significant changes to a brand’s identity can still maintain strong brand recognition.

The role of branding in reinforcing values: Apple’s new branding reinforced its values and helped customers identify with the company’s mission and vision. Businesses can benefit from developing a strong brand identity that communicates their values to their target audience.

4- Revamping your brand identity can have several impacts, including:

Increased brand recognition: A new and refreshed brand identity can help your company stand out in a crowded marketplace and increase brand recognition.

Attracting new customers: A new brand identity can help you appeal to a new demographic and attract new customers who may have previously overlooked your brand.

Strengthening brand loyalty: A well-executed brand revamp can strengthen your brand’s relationship with existing customers and improve brand loyalty.

Differentiating from competitors: A revamped brand identity can help your company differentiate itself from competitors and carve out a unique position in the market.

Improving brand perception: A new brand identity can help change the way consumers perceive your brand and improve its reputation.

Increased marketing and advertising opportunities: A new brand identity can provide fresh marketing and advertising opportunities, as well as new messaging and positioning strategies.

Investment in long-term growth: Revamping your brand identity is an investment in the long-term growth of your company, helping to ensure its relevance and success for years to come.

5-How to revamp your brand identity successfully?

Know thyself, but not too well

Take a good, hard look at your brand and figure out what’s working and what’s not. Don’t be afraid to face harsh realities, but also don’t be too hard on yourself. Remember, every brand has room for improvement!

Think outside the box, but don’t forget the box exists

 When revamping your brand identity, it’s important to be creative and innovative, but also to stay true to your core values and identity. Don’t throw out the baby with the bathwater, as they say!

Get the gang together

 Involve all stakeholders in the process, from employees to customers to partners. Getting everyone’s input and buy-in will not only lead to a better result but also make everyone feel invested in the brand’s success.

Dress to impress

Your brand’s visual identity is one of the most important aspects of its overall identity. Make sure it looks fresh, modern, and appealing to your target audience. Think carefully about color palettes, typography, and imagery.

Be consistent, but not boring

Consistency is key when it comes to branding, but that doesn’t mean you have to be dull and predictable. Find ways to inject personality and creativity into your brand, whether it’s through your messaging or your visual identity.

Go big or go home

Don’t be afraid to make bold moves when revamping your brand identity. Take risks and try new things, but also be prepared to pivot if something isn’t working.

Spread the word

Once you’ve revamped your brand identity, make sure you let the world know! Use social media, PR, and other marketing channels to get the word out and generate excitement about your new look and feel.

Keep evolving

A brand’s identity is never set in stone. Keep an eye on industry trends and consumer preferences, and be willing to make adjustments as needed to stay relevant and appealing.

Let’s get iconic together

Whether you are setting up a new business or attempting to launch rebranding strategies, we have got you covered. As a leading branding agency in Ahmedabad, we have worked with an enviable list of clients.

We understand your specific needs and devise strategies tailored specifically to your company. Our brand strategy experts dig deep into our clients’ businesses, determine where the brand currently stands in the market, ascertain what their customers like and dislike, and then form strategies that fit your preferences.