The Ultimate Guide to Mastering Facebook: 24 Essential Statistics You Must Know in 2024

In the world where TikTok reigns supreme, you may think Facebook is just for baby boomers sharing good morning posts and #throwbackthursday pictures. 

But don’t log off just yet. With 2.11 billion active users daily, such notions are not categorically mistaken. Thus, it remains an unparalleled platform for engaging a vast audience as it still draws a bigger crowd than any other social media platforms out there. And where there’s crowd, there’s opportunity to grow.  

As a social media marketing agency in Ahmedabad specializing in Facebook marketing services, we understand the importance of staying up to date on the latest trends and statistics. 

Thus, in this blog, we will illuminate 24 crucial Facebook statistics marketers would be remiss to ignore in 2024.  

 

Let’s dive in! 

 

1. The platform thrives as the third most visited website globally, following the innovative search engine Google and the engaging video platform YouTube.  Although, Facebook continues to be a social media leader, it actively adapts to the evolving online landscape to maintain its positive impact on global communication.
      
   
2. Facebook has monthly Active Users of 3.65 billion monthly active users as of Q4 2023, up 4% year-over-year. This shows continued growth in Facebook’s audience size. So, if your brand doesn’t have a presence on the platform, you’re missing out on the chance to reach billions of people. Learn how we can help you leverage that with our marketing services for Facebook.
   
3. The social media platform has a Daily Active Users (DAU) of 2.11 billion on an average. This figure reflects a steady increase of 6% year-over-year, according to a Meta report. This growth highlights Facebook’s enduring ability to connect people and foster meaningful interactions, solidifying its position as a leading platform for social connection.
4. Family daily active people (DAP) was 3.19 billion on average as in 2024. This impressive figure represents an encouraging 8% increase year-over-year, highlighting the platform’s enduring ability to connect people across its diverse applications. This growth suggests that Facebook’s family of apps continues to be a relevant and valuable space for users to connect, share, and engage with each other, fostering a sense of community and belonging across the globe.
5. Family monthly active people (MAP) was 3.98 billion on an average. This significant figure represents a 6% increase compared to the previous year, showcasing continued growth and solidifying their position as a dominant force in the social media landscape.
6. According to the most recent data, India is the country with the greatest number of Facebook users, with 366.9 million people using the platform. That amounts to about 22.1% of the total population. The United States is in second place on the list of countries with the most Facebook users (190.9 million), which is almost half of India’s total.
7. The gender distribution of Facebook’s viewership was 43.7 percent female and 56.3 percent male. 1.98 billion people could potentially see advertisements on the social media network that Meta owns. Are you utilizing the platform’s ability to your leverage? If not now might be the time to utilize them through a Facebook marketing agency. 
8. Contrary to the narrative of diminishing engagement among younger users, Facebook maintains a vibrant community within its key demographic groups. Notably, the 25-34 age group reigns supreme, constituting a remarkable 31% of all active users.  Moreover, the 18-24 age group follows closely behind, representing 23.2% of users. Together, these two demographics form the backbone of Facebook’s user base, comprising a staggering 54.2% of all active users. This impressive statistic challenges the notion of a complete younger generation abandoning the platform.
9. Contrary to the common misconception that Facebook caters solely to older demographics, statistics reveal a surprising reality. In 2024, individuals aged 65 and over only represent a niche segment of the platform, comprising a mere 5.6% of its total user base. This data dismantles the myth of Facebook being exclusively for the elderly, highlighting its appeal across a broader spectrum of ages.
10. Facebook no longer has the devoted teen following it did ten years ago, as new social media platforms target younger audiences. According to recent research, just 33% of teenagers asked said they use Facebook today, a sharp decline from 71% in 2014–2015.
     
11. English dominates, with 53.8% of users. Spanish trails English by a significant margin in second place, at 14.9%. Additionally, significant percentages of other languages, such as Hindi, Arabic, Portuguese, and Indonesian, range from 5.9% to 8.5%. According to this research, English-language material on Facebook may be able to reach the greatest number of users. Marketers can take these statistics into account for their social media strategy or can partner with a social media marketing agency. 
12. During the fourth quarter of 2023, the average price per ad went up 2% year over year, while the number of ad impressions provided throughout their family of apps climbed by 21%. Over the course, there was a 28% rise in ad impressions and a 9% decline in the average price per ad.
13. Marketers rejoice! When it comes to maximizing return on investment (ROI), Instagram and Facebook take the crown followed by YouTube, TikTok and LinkedIn. Their massive user bases, laser-focused targeting options, engaging content formats, and integrated shopping features create a recipe for success. 
14. Across all studied verticals, 5.04 brand posts were posted on Facebook on a weekly average. On their social network, the top media brands posted 73.5 times a week on average. Conversely, brands of food and drink produced 2.5 postings a week on average. Furthermore, influencers created the highest level of engagement across all industries under observation, while posting fewer times per week than the norm.
15. For the fourth quarter and entire year 2023, Facebook’s revenue increased by 25% and 16%, respectively, to $40.11 billion and $134.90 billion.
     
16. Facebook’s average revenue per user (ARPU) is $21.12, highlighting the platform’s effective monetization strategies and its importance to marketers and businesses.
     
17. Over 1 billion stories are shared across Facebook Apps daily. Creating stories and story ads is a great way for businesses to engage people. Also, more than half of people surveyed who use stories said that they are making more online purchases as a result. If you are missing out on story ads, you can partner with a Facebook marketing agency to leverage them.
     
18. The platform’s engagement rates, while reaching a maximum of 1.45% as shown in the graph, don’t paint the whole picture. This exceptional figure likely represents a specific campaign and isn’t the average. The typical engagement rate hovers around 0.07%-0.1%, influenced by various factors like content type and audience. If you are unaware of such things, we can help you get acquainted through our Facebook marketing services. 
19. As the use of social media for customer service becomes increasingly popular, Facebook has become the go-to platform. 60% of consumers use Facebook to get customer service. And 69% of marketers provide customer service through the platform.  This trend is likely fuelled by the convenience, accessibility, and cost-effectiveness that Facebook offers for both customers and businesses.  
20. The median posting frequency across all industries on Facebook is 5.04%. This signifies that half of the industries post more frequently than this, while the other half post less often.  The graph reveals a wide range, with some industries posting as few as 2.5 times per week and others reaching 73.5 posts weekly.
21. The median engagement rate across all industries is 0.060%. The all-industry Facebook median declined a little this year. This highlights the dynamic nature of engagement across industries, emphasizing the need for ongoing monitoring and adaptation of social media strategies to cater to specific audience preferences. 
22. Click-through rate (CTR) is a key metric in advertising, reflecting the percentage of ad impressions that result in clicks. It measures the ad’s ability to capture the audience’s attention and encourage engagement. The average Click Through Rate (CTR) in Facebook Ads across all industries is 0.90%. This rate is a general benchmark and can vary by industry. A higher CTR indicates that the ad is relevant and appealing to the target audience, while a lower CTR may indicate otherwise. 
23. Facebook’s advertising reach is immense, with the potential to connect to billions of people. Marketers could reach a total potential audience of 2.192 billion users with ads on Facebook by Jan 2024.
     
24. For businesses, this data is valuable. It shows the importance of staying adaptable and perhaps considering a multi-platform approach to ensure a broad and engaged audience. Learn how you can convert your Facebook page into a revenue generating platform through our Facebook marketing services 
25. The average Conversion Rate (CVR) for Facebook ads is 9.21 Percent.This rate is a key indicator of the effectiveness of Facebook ads in driving specific user actions. A higher CVR reflects successful targeting and compelling ad content that resonates with the audience, leading them to engage further with the brand or product. 

 

Final Thoughts: 

As Facebook continues to evolve and adapt to the changing digital landscape, staying informed about the latest statistics and trends is crucial for any business looking to succeed in the world of social media marketing. By leveraging the power of Facebook advertising, engaging with your audience, and implementing effective marketing strategies, you can unlock new opportunities for growth and success in 2024 and beyond. 

However, navigating through Facebook can be challenging with the evolving landscape. At Communication Crafts, with our Facebook marketing services we help you convert your Facebook presence into a channel that helps you boost your brand’s presence more effectively. Get in touch with us today to leverage its full potential!