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Significance of Digital Marketing in Travel Industry Amid COVID-19

By August 28, 2020November 18th, 2021Blog

The COVID-19 outbreak has appalled the entire world with its devastating impacts on all sectors across the globe. But the tours & travel industry has been decimated immensely, not only in India but all around the world.

According to the Federation of Associations in Indian Tourism and Hospitality (FAITH), the industry will face a loss of ₹15 trillion in the upcoming financial year 2021. Not only that but because of this, the list of people losing their jobs is also increasing. As reported by the World Travel and Tourism Council, nearly 50 million jobs are at risk. Among them, around thirty million would be in Asia, seven million in Europe, five million in the Americas and, the rest in other regions. The global economy will face a major setback as more and more people will lose jobs.

As the countries around the world are slowly lifting the lockdown societies, and industries are looking for the options to remerge from the crisis. But, the recovery process of the Travel Industry might be lengthy & complicated, as many countries have introduced travel restrictions in an attempt to contain the spread of COVID-19.

Even though there is a pandemic situation around the world, the value of Digital Marketing is increasing. And, this is the exclusive resilient opportunity for Travel Industry to reinstate their brand in the market amid coronavirus crisis. Follow the travel industry trends and stay active in the competition.

Here are 5 Digital Marketing for Travel Industry trends you should follow to get your business back on track:

1- Build A User-Friendly Website:

A modern consumer always does his research before acquiring any services from any business. A website tailored to meet their needs can push them to pursue your services rather than reaching to your competitors. It should be fully optimized as per the google standards to rank in the search engine pages, so SEO is a crucial part of the website as well.
The website should be fast, secure, mobile-friendly & full of useful content. To keep the visitors on your page longer, than the loading speed of your website should be fast. It will improve the user experience and will also enhance the brand’s image. Make sure that your website is mobile-friendly, as most of the traffic on your website comes from mobile gadgets.

2- Social Media Marketing:

The most important step of Digital Marketing for Tourism Industry is SMM. It is probably the best way to communicate with your customers. It will keep your potential customers entertained while also keeping them informed about your brands and the developments.
A travel agency can build a long-term relationship with their audience if they make the best use of the available platforms. Many of your potential customers are right scrolling through their social media apps looking for their vacation destination after the coronavirus is sated, this can work in your favour, so make the best use of this. The best social media platforms for tours & travels Social Media Marketing are Facebook, Instagram & YouTube.

3- Email Marketing:

Email Marketing is the best way to communicate with your consumers on a one-to-one basis. Your customers will appreciate your effort to engage with them converting them into your loyal customers. Email Marketing is the third most sought-after marketing channel with the highest conversion rate.
An Email with the video can boost your open rate by 19% and your CTR by 50%. All you need is a catchy title, videos/images of beautiful destinations, and contact information in your Email to provide all the details to your consumers. Don’t forget to add call-to-action to your website or blog. Lastly, make sure that your mail is up-to-date to deliver the right message at the right time.

4- PPC:

PPC is a must-do for every travel company. It is a digital marketing method in which an advertiser pays only when someone clicks their ads. PPC will show your ads on various sites through which your potential audience can be aware of your brand. This will increase traffic on your website.
The efficiency of PPC ads depends on how you deploy your budget to bring in quality leads. Use specific keywords for travel and tourism and successfully target more travelers.

5- Content Marketing:

Content Marketing is considered the King for a reason. It provides numerous opportunities to interact and build-up your relation with your customers. You have to figure out what’s best for your tour agency. Your well-planned content marketing strategy will help you to keep your brand fresh, and your audience well-informed about your brand.
You can use influencer marketing to share their experience with the place they have visited online with their friends and how you have helped to enhance that experience. Travel agencies should definitely take advantage of this aspect.

You must be thinking about how you can spare so much to invest in all these when you have a business to run. Don’t worry, a Digital Marketing Agency is all you need, for maintaining all these. All you need to do hire them and then hand over the tasks to them. They can develop a comprehensive digital marketing strategy for your brand.

Communication Crafts can make this whole process easier for you. We have a team of Google certified digital marketers who can plan unique concepts and ideas and execute them thoroughly.

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