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Advantages of online advertising – Boost online traffic easily

By February 18, 2021April 14th, 2023Blog
integrated marketing

Do you want to achieve millions of dollar in business sales or maybe more?

Well then online advertising is for you.

Can you believe that back in 2015, India’s digital advertising market size was just around 47 billion India Rupees?

And now it’s projected to be around a staggering 539 billion rupees by 2024!

Indicating a big growth in the digital marketing industry, it’s clear that more and more businesses have found tremendous success with online ads.

Online advertising is one of the easiest and most impressive ways for businesses- small or big to impressively expanding their reach, find new customers and successfully increase their revenue streams.

But what exactly is Online Advertising?

Online advertising or online marketing, is the practice of harnessing the power of online channels to convey marketing messages about a company’s brand, products or services straight to the intended target audience or customers.

Online success just doesn’t happen overnight. We’re not going to lie, it takes some time. But then also guarantees great results in the end.

That is, if you play your cards right, aka run great online ad campaign, then your business is sure to reach new people and drive profit for your business.

But we get it, you’ll be spending chunks of money on it or maybe less, so you need to know how exactly it’s going to help.

Well, let us lay it out for you.

1. Online advertising solutions are cost-effective

We live and breathe digital. Gone are the days when a person had to go door to door and hand out marketing flyers.

Traditional marketing like prints, billboards, television ads and radio ads weren’t always a feasible option for small to medium cap businesses to market.

Then came Digital marketing to the picture and it has changed the complete marketing landscape.

With online advertising strategies like pay-per-click (PPC) advertising, the field is now levelled. Any business can yield the same benefits.

When you choose to advertise through PPC, you select certain business keywords for which you would like to show your ad webpage and set a marketing budget. What happens is that the search engine will show your webpage on the top of the search engine result page (SERP) for the keyword you chose to target.

Whether you want to spend $300 or $3000, it’s up to you. Thus enabling you to save a lot of money and optimizing you to engage with the interested people who are exactly looking for those services or products.

But here’s the catch, depending on what the Google AdWords bidding for keywords is, the amount you spend will have a varying effect on your campaign’s success.

This is just a real-life scenario of how your PPC strategy can play out. But when you partner with an experienced digital marketing agency, the help you need to implement effective & cost-effective strategies and see revenue-driven results is what you’ll always get.

2. You can measure your ad campaigns performance

It makes sense to want to know if your money for ad campaigns is getting you the desired results or not.

Tracking and constantly monitoring the results of a campaign is as much important as putting money into it.

You need to be able to analyse and know if your custom ad strategy is going to drive results enabling you to accelerate your business’s growth.

And that’s what digital marketing tools are for.

With a number of effective analytic tools like Google Analytics, SEMrush , you’ll be able to make sense of the numbers.

You can track various metrics on Google Analytics with each campaign. This includes impressions, clicks, conversions and much more.

But also for the social media platforms like Facebook, Instagram & YouTube having their own insight tools, you can leverage that advantage and curate a better social media make changes to the current on-going one and for the future.

That’s the beauty of online marketing, not something traditional marketing brought to the table.

3. Connect with your target audience easily

In traditional marketing ways, with no availability of user data set, marketing messages used to go to everyone. Literally everyone. And we mean the people who are not remotely interested. It was always a tough task to obtain quality leads.

Digital marketing techniques enable you to reach the right people at the right time.

You can easily target people that are interested in your brand’s products or services. It’s a depth of customization marketing that can’t be matched by the old ways.

Take, for instance, you create an Instagram or Facebook ad or a PPC ad, based on the user dataset you have on hand, you’ll customize your target metrics: age, gender, location, country and much more.

This way you get to target an audience that actually is interested in what you have to offer. Thus guaranteeing your marketing efforts to show great results.

4. Make your Brand go Viral

The easiest way to increase your brand’s recognition and value is through digital advertising.

And the best part, it’s not rocket science to make it happen!

Leverage the advantage of this online world to create and share various types of content easily.

But with around 8 precious seconds before you lose the interest of your audience, it’s essential to create appealing and engaging content that would instantly grasp the attention of your audience and make them want to know more.

Adhering to this increase the chances of your content going viral at the speed of digital!

5. Online advertising improves your conversion rate

Not generating enough business sales?

Not to worry, online ad techniques can help with that too. You might have heard of conversion rate optimization (CRO) strategies. If you’re not a marketing geek, you probably wouldn’t know.

Well, in layman’s terms, the CRO strategy’s main goal is to increase incoming web traffic into customers.  

There are plenty of ways to achieve that. For starters here’s what you can do:-

  • Write compelling Ad copies
  • Test your landing design page
  • Maintain a high degree of relevance between your ad copies and the associated landing page
  • Start with the right keywords (that has more traffic)
  • Eye-catching visuals on the landing page

When you focus on enhancing the user experience, they’re sure to stick around for a bit and then if they really like what you have to offer, they’re sure to purchase it.

This way your company earns not only more conversions, but your reputation and brand visibility also increases.

The cherry on the top!

6. Make changes to the campaign as you go

One of the biggest benefits of running an online ad campaign is that you can make changes as you go.

With conventional ways, you couldn’t do that. Once your flyers were printed or billboards were up, you couldn’t alter them till the very end of the campaign.

But with digital campaigns, this isn’t the case. You can update your PPC campaigns, tweak your social media ads, optimize SEO campaigns and change the content.

This enables you to improve your conversions and drive better results.

Well, that’s about it! Now, it’s all in your hands.

Start leveraging the benefits of digital marketing today

Let us help you with that. As an established digital marketing company in Ahmedabad, we’ve helped clients execute successful online advertising campaigns that have helped them drive traffic, and increase conversion rates for their business.

From PPC, social media marketingSEO, email marketing, content marketing, and video marketing– we are pros at it all!

Trust us, we’re really good at it.

We understand that you’ll be spending vast amounts of money on advertising, so you want it to be worth your while. That’s where our digital marketing experts come in. With years of experience running successful profit-driven custom campaigns for clients, we help you get the desired conversions, profits and increase your brand awareness along the way.

Your success starts at Communication Crafts! Get started!