Euro 7000

Project Introduction

Euro 7000 – a leading adhesive brand wanted to create a film for Holi with the key message of how the brand nurtures lifelong bonds with everyone who associates with the brand, especially the carpenter community. This has been their identity and strength since their existence. The brand wanted to showcase appreciation for their primary influencers, i.e. the carpenters and deliver a heartfelt message in the form of a film featuring a social experiment.

Challenges

Every competitor in the segment seemed content to follow the market leader’s path. Therefore, carving out a unique space within this established landscape proved to be a difficult task. Their aim? To forge a deeper connection with their target audience – the skilled carpenters who rely on their products. Euro 7000 wasn’t interested in mimicking the status quo. Nevertheless, the market leader’s strong position presented a significant challenge of positioning their brand in a unique manner. The campaign revolves around the powerful message of fostering enduring bonds, a sentiment that resonates deeply with carpentry itself.

Solution

• To begin with, CC came up with a very strong positioning for Euro 7000 – ‘Pakka Jod, Hamesha’. It’s short, catchy, and perfectly captures what their brand’s philosophy stands for. 
• Forget flashy commercials! We took a creative route with a social experiment film that showcased the hard work, dedication, struggle and determination of the carpenters that often goes unacknowledged in India.  
• No elaborate sets or fancy actors, the raw emotions resonated deeply with the audience making it more engaging and impactful.  
• This campaign wasn’t just about their adhesive products; it was about acknowledging the artistry and dedication behind every ‘Pakka Jod.’ 

Project Impact

• The campaign generated a positive buzz online and amongst the people in the community. The organic reach of the campaign was even more powerful than traditional advertising. Coupled with successful targeting, we ensured that the film t was viewed by millions of people.  
• Euro 7000 successfully stood out from the crowd, forging an emotional connection with viewers and igniting a wave of appreciation and pride for India’s carpenter community. 
• The campaign wasn’t just about selling adhesives, it was about giving carpenters the recognition they deserve. This positive association boosted Euro 7000’s brand image. 
• The campaign successfully enhanced Euro 7000’s popularity. This success story proves that emotional connection and social awareness can be a winning formula.