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bSafal Corporate Website

By November 20, 2016May 30th, 2022Case Study

The Challenge

bSafal is a 3 decade old, extremely distinguished real estate giant of the city. They have redefined the skyline of Ahmedabad and wanted team CC to make them a website befitting their contemporary outlook, their aesthetically beautiful projects which are also extremely high on practicality of use.

The Innovation

Subtlety and Meticulous Organization of Heavy Data These are the two criteria which make the bSafal corporate site stand out from the rest. Apart from these, there are other details that make this site a marvel: The layout: Spacious, albeit chaotic, unpredictable; one that defies all norms and limits, but is aesthetically beautiful and gives the reader a lot of freedom to pause at a section they love and explore more. The content and copy: Subtle; driven around the brand philosophy of letting work speak for itself Images: Real photos; no fake/stock images anywhere. Minimalistic menus: Less is more. The site is layered and layered again to hold more than 50 pages of content Microsite type layout for each project: So that the client does not have to go for a new website every time a new building is launched. Each project page has all the details that one would require, replete from floor plans to brochures and print ads to Google maps and interlinked enquiries for site visits LSPs: Regular updation of construction progress pictures of each and every ongoing project to maintain complete transparency with home buyers Icon based communication: Less is more. All of the brands’ USPs at one place; presented in an easily understandable manner. Milestones Section: Shade card based concept to highlight the fascinating journey of the brand Legacy of Ahmedabad section: A story of the historic city told via rare photos from the pre-independence era; digitized and presented to the public.

Execution & Tech specs

Address – www.bsafal.com SEO Optimized – Yes Platform – WordPress Language – JavaScript,  HTML5 & css3, PHP Responsiveness – Full responsive checked for mobile, tab and other devices Browser Compatibility – Chrome, Mozilla, Internet, Explorer and Safari browsers Alexa Rating – Global rank 1,137,250 India 171,506 Page Speed Score – 85% Page Load Time – 6.0s Total Page Size – 5.67MB Client Sector – Real Estate Developer Google Analytics – Implemented

Key SEO Achievements

  • Traffic on website is growing @10%/month, which will bring 10000 visitors on the website in the next 4 months.
  • 7 Keywords are ranking in the top three positions and 23 keywords in the top 10 position of Google search
  • We are on the first page of Google search, whenever a user search keywords like “real estate developers” , “ developers in Ahmedabad” , “buy office in Ahmedabad” , “business park”.

The Outcome

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